The Ironman group has announced a global sponsorship with Qatar Airways that lasts until the end of 2025, with events in the Oceania region expected to particularly benefit from transport opportunities.
Read more
Marvel Stadium will host the one-day conference on Tuesday October 18, the first major sponsorship industry gathering since March 2019.
The sponsor-side heavy-duty program will feature speakers from Alinta Energy, Bond University, Grill'd, NAB, Nissan, WorkSafe Victoria. Deakin University, Asahi, Great Southern Bank, HCF, Kia, and Facebook - a bunch more to be announced shortly.
Highlights include a unique fan engagement session featuring representatives from specialist platform, Komo, and former Bupa sponsorship executive, Adrian Baillargeon, returns to lead an interactive workshop covering team culture and its impact on ROI.
The conference keynote will be delivered by Chris Hobden from True North Research.
The address will reveal the best-in-class sponsorships and share why these partnerships have been so successful.
He will also introduce delegates to the BenchMark Sponsorship Evaluation Framework, a practical, hands-on tool that provides brands with a new way to consider and assess current and future partnerships, and in the process removing any latent biases.
-
-
Moderated by Adam Hodge from sports marketing agency Gemba, this panel will provide insights into some of Australia’s largest and most innovative sponsorships.
Alinta Energy, NAB, Nissan and Grill’d all have significant national partnerships and the sponsorship representatives will provide exclusive insights into the strategies that make their partnerships so successful.
-
-
Moderated by Greenroom Digital’s River Bradley, this panel will look at sponsor's use of digital to enhance their sponsorship programs.
Asahi Beverages and Great Southern Bank have been confirmed and HCF will soon get internal approval to participate in the panel. Learn from top sponsorship marketers about how digital adds significant value to their sponsorship programs.
-
-
Moderated by Karren Rogers from Facebook, this panel will feature representatives from the AFL, Cricket Australia and Tennis Australia giving their first impressions on NFTs and the metaverse.
All three offer different perspectives on how they use Web3 to engage fans and delegates will hear plenty of views never shared in a public forum.
-
-
Moderated by sponsorship and partnership specialist, Sarina Lowe, this panel will help delegates understand about government and institutional sponsorships.
The speakers will discuss what they look for when considering a sponsorship opportunity and they will explain in detail how partnerships with their organisations provide a variety of benefits to rights holders and their fans.
-
CLICK HERE TO BOOK YOUR EARLY BIRD TICKETS
-
The conference will also include an arts sponsorship panel curated by Creative Partnerships Australia. Details on this session soon.
-
The keynote speaker for the conference is yet to be confirmed as are details for yet another sponsor-side panel. I hope to have speakers for these sessions confirmed in the next fortnight.
-
If there is a sponsor-side speaker you are keen to hear please touch base and I can see if they are interested in taking part.
-
Early bird tickets are $750 and there are significant savings for multiple ticket purchases.
-
Footage from the 2019 Sponsorship News Conference.
Read more
The Royal Automobile Association of South Australia (RAA) sponsorship of Illuminate Adelaide successfully delivered on three key metrics, according to general manager of community and corporate affairs Emily Perry.
Read more
Cryptocurrency exchange Swyftx has said its recent round of redundancies will not impact its sponsorship program which includes major deals with the NRL and South Sydney Rabbitohs, the Brisbane Lions AFL club and Supercars outfit, Dick Johnson Racing.
Read more
Whiskey brand Jim Beam will use integrated content to leverage its Melbourne Storm sponsorship and hopes to attract fans from other clubs in the AFL-dominated Victorian market.
Read more
Perth delivery company PEP Transport will use its two-year renewal with the Perth Scorchers to highlight the speed and safety of its services through a series of activations around matches at Optus Stadium as well as fan competitions.
Read more
The Tasmania JackJumpers’ strong run of commercial deals will continue into its second season with some major long-term backers to be announced in coming weeks according to Christine Finnegan the NBL club’s chief commercial and customer officer.
Read more
Mazda has renewed its sponsorship of the North Melbourne Kangaroos AFL club extending its relationship with the club to 27 years by the time the new deal ends.
Read more
KPMG Australia has extended naming rights to SailGP’s Sydney Grand Prix in a fresh multi-year deal after a successful initial sponsorship last year.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.