Hyundai to leverage surfing sponsorship through new female grassroots initiative
Korean automotive brand Hyundai has announced a new initiative to leverage its recently expanded partnership of Surfing Australia (SA).
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Mackay Regional Council extends Suns AFLW backing by four years
Mackay Regional Council has extended its AFLW sponsorship with the Gold Coast Suns for a further four years, with several community initiatives planned as well as an extension to its support of the club’s childcare centre program.
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DLA Piper renews Perth Glory sponsorship for another season
Law firm, DLA Piper has renewed its partnership with the Perth Glory’s Liberty A-League squad.
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SA Football signs local LED lighting company
Australian LED light technology specialist, VALO, will expand its focus on sports through the South Australian Football Association in a new, three-year deal.
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Safety key to radio sponsorship for Surf Lifesaving Central Coast
Southern Cross Austereo (SCA) has renewed its sponsorship of Surf Lifesaving Central Coast and the broadcaster will leverage arrangement to deliver safety messages to the community.
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Sports fans’ adaptation to NFTs and value-adds higher than general consumers
A new international study by National Research Group has shown there is a higher level of understanding of non-fungible tokens (NFTs) and their collectible value among sports fans.
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Australian sportstech industry generates $3.1 billion locally says ASTN
The Australian Sports Technologies Network (ASTN) has released its inaugural Sports Innovation Report that says the local sportstech industry is one of the most mature and interconnected in the world.
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Music and multicultural events benefit from new Victorian government funding program
The Victorian government has announced a new funding program to support the state’s music and multicultural festivals.
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Museum of Contemporary Art secures new exhibition major sponsor
Luxury car distributor Genesis Motors Australia has become a sponsor of the Museum of Contemporary Art Australia (MCA) and will support its major summer exhibition.
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