Sports organisations lacking when it comes to data leveraging – Gemba
Australian sports organisations have admitted they lack knowledge when it comes to leveraging their data, according to a new report by Gemba.
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Renewals and a raft of new sponsors for City2Surf
Sydney running event, City2Surf has signed a bevy of new sponsors and made key renewals as the August 14 event approaches.
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Football Australia secures book publishing deal with Penguin Random House
Football Australia has signed with Penguin Random House Australia (Puffin) for the publisher to promote the code and senior national teams, the Socceroos and CommBank Matildas.
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Workplace insurer extends Paralympics support, including activation
icare (Insurance and Care NSW) has renewed its sponsorship of Paralympics Australia for a further three years which will include team representatives visiting workplaces to deliver safety messages.
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Taubmans renews Parra deal that includes club rescue program
Paint maker Taubmans has renewed its sponsorship of the Parramatta Eels NRL club for a further two years.
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Football Australia’s disapproval of Sherrin photo justified – Octagon
Football Australia’s criticism of a visiting English Premier League club’s decision to authorise a photo-op featuring an Australian Rules football is warranted, according to David Gregory, of Octagon.
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BDO renews Queensland Symphony Orchestra partnership
Accounting firm BDO has renewed its sponsorship of the Queensland Symphony Orchestra (QSO) for a further 12 months.
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Jim Beam expands local roster to match global sponsorship program
Whisky brand Jim Beam has brought its sponsorship program into line with its global strategy by signing six new deals with AFL and NRL clubs.
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Melbourne Royal Show signs a swag of new partners
After a two-year absence, the Melbourne Royal Show will return at the end of next month and has announced a swag of new and returning partners for the event.
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Perth Glory sign new wagering partner
The Perth Glory A-League club has signed TABtouch as a key partner.
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