The Molten ball relay ahead of the recent FIBA Women’s World Cup basketball championship in Sydney has inspired young female players through community basketball clubs across the country.
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Primo Smallgoods has made a return to top level sports sponsorship through a new deal with the Brisbane Heat Big Bash League franchise.
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The Melbourne Rebels Super Rugby franchise has signed Dynasty Sport as its new apparel partner with the deal building the club’s environmental credentials.
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Experienced sports and entertainment marketer Phil King is the new chief commercial officer at the South Australian Cricket Association (SACA).
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Bus line AAT Kings unveiled its new sponsorship of AusCycling at the recent UCI Road World Championships showing off a unique green-and-gold branded coach that is a key feature of the partnership.
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Retailer Foot Locker has become a major sponsor of Basketball Australia and will focus its support on junior development programs.
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A promoter of One Direction’s Australian tour in 2013 has taken TEG (then known as Nine Live) to the Supreme Court of NSW over a sponsorship program involving the Coles supermarket chain.
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Football Australia (FA) has claimed its new deal with sandwich chain Subway is the largest national team partnership in the local sport’s history, but the arrangement does not cover major apparel branding.
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Inner West Council (IWC) in Sydney has become the fifth local government area in Australia to ban fossil fuel advertising in its municipality and is lobbying the federal government to make it a national prohibition.
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Carma has become a sponsor of Sydney FC and the internet used-car platform will back both the men’s and women’s A-League squads.
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