A promoter of One Direction’s Australian tour in 2013 has taken TEG (then known as Nine Live) to the Supreme Court of NSW over a sponsorship program involving the Coles supermarket chain.
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Football Australia (FA) has claimed its new deal with sandwich chain Subway is the largest national team partnership in the local sport’s history, but the arrangement does not cover major apparel branding.
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Inner West Council (IWC) in Sydney has become the fifth local government area in Australia to ban fossil fuel advertising in its municipality and is lobbying the federal government to make it a national prohibition.
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Carma has become a sponsor of Sydney FC and the internet used-car platform will back both the men’s and women’s A-League squads.
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IT accessories retailer Cygnett has undertaken its first significant sport sponsorship to become a backer of Basketball Australia.
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Former ‘Yellow Wiggle’ Emma Watkins has continued her relationship with arts and crafts technology company, Cricut under her new children’s entertainment moniker, Emma Memma.
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A roofed stadium and agreement from all 18 current AFL franchises seem to be the only things holding back the code from launching a team in the Apple Isle.
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The latest research by measurement and data analysts Nielsen Sports shows companies in Australia and New Zealand are committing more of their marketing budgets to sponsorships.
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BMW has signed one of the most comprehensive Australian golf sponsorships with the new deal giving the premium car brand exposure to about nine million fans.
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