Football Australia has signed with Penguin Random House Australia (Puffin) for the publisher to promote the code and senior national teams, the Socceroos and CommBank Matildas.
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icare (Insurance and Care NSW) has renewed its sponsorship of Paralympics Australia for a further three years which will include team representatives visiting workplaces to deliver safety messages.
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Paint maker Taubmans has renewed its sponsorship of the Parramatta Eels NRL club for a further two years.
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Football Australia’s criticism of a visiting English Premier League club’s decision to authorise a photo-op featuring an Australian Rules football is warranted, according to David Gregory, of Octagon.
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Accounting firm BDO has renewed its sponsorship of the Queensland Symphony Orchestra (QSO) for a further 12 months.
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Whisky brand Jim Beam has brought its sponsorship program into line with its global strategy by signing six new deals with AFL and NRL clubs.
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After a two-year absence, the Melbourne Royal Show will return at the end of next month and has announced a swag of new and returning partners for the event.
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The Perth Glory A-League club has signed TABtouch as a key partner.
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The Sydney Swans AFL club has renewed its sponsorship with cryptocurrency exchange Independent Reserve for a further two seasons.
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The Sponsorship News Conference returns in October for what will be the largest industry gathering since March 2019.
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