Manly Sea Eagles have fully embraced this weekend’s NRL retro round, turning back the clock to the mid-to-late 1990s with Pepsi Max re-adorning their jerseys for tonight’s clash against St George Illawarra.
Read more
The Melbourne Storm NRL club has adopted a new software tool called VLAST to manage the on and off-field, team and commercial commitments of its players.
Read more
The Women’s football World Cup to be held in Australia next year is attracting attention from just 21% of the populations and only 17% of Australians intend to watch says a new study released by True North Research.
Read more
Lighting technology company VALO has joined Walkinshaw Andretti United as a major sponsor and will use the sponsorship to bolster its presence in the US and to broaden its overall involvement in motorsport.
Read more
The Adelaide 36ers NBL franchise has continued its excellent off season with Tyrepower adding another two years to its sponsorship of the club, stretching that relationship to seven in total.
Read more
This year’s Splendour in the Grass festival in Byron Bay will see a big number of supporting major brands with sponsorship agency Secret Sounds Connect signing on and leveraging the arrangements.
Read more
Korean automotive giant Kia’s sponsorship of the Vivid Sydney festival exceeded expectations according to Melissa Gray, its events and partnerships manager.
Read more
The Western Sydney Wanderers A-League club has released another community-focused content piece leveraging its partnership with the NSW state government.
Read more
Clothing detergent brand OMO has signed as the AFL’s changeroom partner in a deal running to the end of 2023 and will also sponsor the Sydney Swans and St Kilda.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.