The new federal government has vowed to extend the anti-siphoning laws beyond 2023 for major sporting events and legal firm Landers & Rogers believes this will impact subscription streaming services that currently circumvent its restrictions.
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Adidas’ key activation for this month’s Winter Festival of Football involved its sponsored club Manchester United and turning everything upside down – including a replica of the Old Trafford dressing shed.
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American-based insurer Liberty Special Markets has signed on for its 15th consecutive year as a sponsor of the Professional Golfers Association (PGA) of Australia.
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Derrimut 24:7 Gym has become a partner of the Adelaide 36ers NBL squad with the deal seeing the fitness operator establish facilities at the club’s HQ and training centre.
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Malaysian low-cost airline, AirAsia will resume its Australian sponsorship and marketing program in the next six months as its flights to Australia recommence.
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Further to our report last Friday about changes at YouGov Sport, Tom Parish will head up the commercial team in Australia according to YouGov managing director, Laura Robbie.
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Singapore online broker Doo Group has stuck its first Australian sponsorship, joining the Adelaide United A-League club as an official partner for the upcoming season.
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The Melbourne Victory A-League club has signed cross-border payments company Corpay as its front-of-shirt sponsor for tonight’s match against English Premier League giant, Manchester United.
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The Australian and New Zealand managing director of sports research company YouGov Sport Ned Morris has stepped down.
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HomeStart Finance has renewed its sponsorship of NBL club the Adelaide 36ers for a further season.
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