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AFL expands digital and youth push with TikTok agreement
The Australian Football League has continued its push into the family and youth markets by announcing a new agreement with short-form digital video platform TikTok.
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TLA aims to breakdown blandness for fans through launch of Wildcard spinoff
Sports marketing agency TLA Worldwide has launched a spinoff dubbed Wildcard which will access its parent’s content and creative development resources to offer brands new ways to communicate with sports fans.
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Pirtek keeps the fluid flowing at DJR
Pirtek fluid transfer solutions has extended its long running sponsorship of Supercars team Dick Johnson Racing (DJR), adding to other partners that have re-inked with the outfit this year.
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Netball Victoria signs car rental platform for state titles
The Victorian netball state titles has signed a new sponsorship with car subscription program KINTO for this year’s event which will be branded KINTO x Toyota.
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Manly Sea Eagles appoint new chief commercial officer
The Manly Sea Eagles NRL club has appointed experienced sports administrator Craig Meagher as its new chief commercial officer.
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Turnstile and SponsorPulse forge alliance to target North American opportunities
Sponsorship valuer Turnstile and consumer data specialist SponsorPulse have formed a strategic alliance to explore opportunities in North American markets.
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Village Motors shores up Dolphins NRL partnership
NRL newcomers the Dolphins have confirmed long-term backer Village Motors will sponsor its new elite team.
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Innovation to underpin Telstra’s new NRL deal
Telstra’s new National Rugby League sponsorship will leverage new technologies including augmented and virtual reality according to a company spokesperson.
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Škoda expands cycling portfolio through Wollongong 2022 deal
Czech automotive brand Škoda, has become vehicle partner for the upcoming UCI Road World Championships event, dubbed Wollongong 2022.
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