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Altrad’s first NZ Rugby content aimed at making connections where none existed
The new major sponsor of New Zealand Rugby, French industrial supplies company Altrad, wanted to introduce its partnership to passionate supporters through content, according to James Gemmell from creative production house Whisper.
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Kumho Tyre to leverage Hockey Australia’s digital assets through new deal
Kumho Tyre Australia has expanded its sports sponsorship program by becoming a partner of Hockey Australia.
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University of Western Australia to assist Western Force grow talent pool
The University of Western Australia (UWA) is backing a major push by the Western Force Super Rugby franchise to expand the state’s rugby talent pool.
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Full financials show true extent of Netball Australia’s dilemma
Netball Australia’s full financial report was made public this week and provides more details on the governing body’s financial position.
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Gemba develops content series to leverage client’s State of Origin sponsorship
Sport and entertainment marketing agency Gemba has created a three-part mini-documentary series for state government agency Transport for NSW.
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Data and AI sponsor aiding race team’s critical decision making
Supercars team Walkinshaw Andretti United (WAU) has integrated data and AI company, Versor into its sponsor group and has the company’s processes applied to its at-track decision making.
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Volkswagen renew and expand Swans deal to cover AFLW program
Volkswagen Australia has expanded its sponsorship of the Sydney Swans and will partner the club’s inaugural AFLW squad for the next two seasons.
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Mater partners Queensland Symphony Orchestra’s health and wellbeing program
Health services provider Mater has become a partner of the Queensland Symphony Orchestra (QSO), supporting its health and wellbeing program.
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Nissan starts ICC World Cup sponsors campaign with trophy tour
Nissan Australia has started leveraging its sponsorship of the ICC Men’s T20 World Cup cricket to be played in Australia this October with a campaign that includes a tour of the 2022 trophy.
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