Technology specialist VLAST has extended its relationship with Cricket Australia (CA) and will continue to provide its streamlined process to assist players and administrators in managing appearances and tracking monetisation of activations with sponsors.
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Brydens Lawyers has expanded its sports sponsorship program by becoming a key backer of the Greater Western Sydney AFL club.
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True North Research has been announced as the keynote for the upcoming Sponsorship News conference.
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The 2022 AFL season has seen record membership numbers chalked up by most clubs, amounting to nearly 1.2 million, proving to sponsors there are big opportunities for communicating with an engaged audience at individual clubs.
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Prolific sports sponsor Tyrepower has renewed its sponsorship of the Melbourne Renegades Big Bash League franchise after a successful first year as a key sponsor.
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Classic Sportwear has become the apparel partner of the Newcastle Knights NRL club.
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The new AFL and AFLW television rights deal sees the game set to net $4.5 billion from incumbent broadcasters, Seven West Media and Foxtel which will retain the sport for another seven years from 2025.
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The AFL Commission has agreed to committing 10% of gross revenue from the league to grassroots football, with a heavy focus on the growth in the female game.
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League CEO Gillon McLachlan has faith in the Tasmanian government to make the right decision regarding an AFL franchise in the state, however, ”it has to be right for football”.
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AFL CEO Gillon McLachlan has refused to confirm that the grand final would remain a day game.
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