Telstra’s new NRL deal to focus on fan experience and technology innovation
Telstra has renewed naming rights to the National Rugby League with the new deal to focus on introducing new technology to the sport enhancing the fan experience.
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Impressive attendance, broadcast and social media results help land Cadbury sponsorship renewal
Confectioner Mondelez has renewed its sponsorship of Football Australia which will see its Cadbury brand continue to back Australian nation women’s team, the Matildas.
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Wheelaroos sign third sponsor for Rugby League World Cup
Leagues Clubs Australia (LCA) has become the latest backer of the Wheelaroos in the lead up to the team’s Rugby League World Cup campaign.
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Sharks announce $4.5 million in sponsorship renewals
The Cronulla Sharks NRL club has announced four significant sponsorship renewals with a combined value of $4.5 million which sees the club enter next season with all apparel-spot partners in place.
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Bullets sign new non-alcoholic beverage supplier
The Brisbane Bullets NBL club has become one of the first competition sides to sign a sponsorship deal in the emerging non-alcoholic beverage sector.
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Sponsors flock to Nullabor runner in effort to raise $1 million
Ultra-marathoner Nedd Brockmann has embarked on a run across the Nullabor Plain, aiming to break a world record, raise money for a cause and deliver outcomes for the sponsors backing the initiative.
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Nissan adds AFLW to Hawthorn sponsorship
Nissan’s extended sponsorship of Hawthorn Football Club has added the AFLW team as part of its five-year sponsorship.
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Australian esport team Gravitas announces closure
Australian professional esports team, Gravitas has transferred its position in the League of Legends Circuit Oceania (LCO) to another team, effectively bringing an end a project that had secured interesting sponsorships during its short lifespan.
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Geelong tell aspirational story through Ford content piece
The Geelong AFL club has had success with a content piece produced to showcase its historic partnership with Ford.
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Touch NRL gets moving with Spirit of Tasmania
The Tasmanian Cold Water Classic has signed a new three-year deal with the Spirit of Tasmania to become an official travel partner of the Touch NRL event.
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