Adelaide United used ‘easter eggs’ for new shirt reveal
On a lighter note, Adelaide United took a novel approach to generating interest in its new season shirt by placing ’easter eggs’ in its most recent sponsorship announcement videos.
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Roar loses key sponsor during commercial personnel changeover
The Brisbane Roar A-League club has lost a key sponsor amidst a change in its commercial team. However, a new backer is understood to be close to finalising a replacement deal.
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Adelaide 36ers sign two key partners for US pre-season tour
The Adelaide 36ers NBL club has signed two key sponsors for its pre-season tour of the US which will include matches against leading NBA teams.
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Coles becomes WorldPride and Mardi Gras presenting partner
Coles has signed as a sponsor of Sydney WorldPride 2023 and the Sydney Gay and Lesbian Mardi Gras.
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Two Birds returns to Western Bulldogs after a three-year absence
Melbourne’s craft beer maker Two Birds Brewing has re-joined the Western Bulldogs sponsorship register after a three-year absence.
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QBE Insurance takes Swans deal to 41 years
QBE Insurance has renewed its sponsorship of the Sydney Swans with the signing taking its relationship with the AFL club to more than four decades when it expires.
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GoTo Communication expands Sydney FC partnership
Business communications and IT services provider, GoTo Communications has renewed and expanded its partnership with the A-League’s Sydney FC after just half a season as a sponsor.
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Golf ticket sales soar amid Cam Smith announcement
Tickets for Australia’s summer of golf have become a hot item with Cam Smith signing on for the major tournaments.
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Santos added to Port’s AFLW program joining club co-majors
The Port Adelaide AFL club has signed Santos as a partner of its women’s program with the resources giant joining the club’s three co-major sponsors to back its inaugural AFLW squad.
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