An activation by the Bulldogs NRL club’s new sleeve sponsor, Young Academics Early Learning Centres, gained significant additional media coverage when it was picked up by Channel Nine and used during last week’s broadcast of the rugby league State of Origin.
Veteran-owned beverage business, TWENTYFIVEFOUR has expanded its rugby league sponsorship program through a new deal with NSW Cup team the North Sydney Bears.
Perth Festival contributed $20 million in economic benefits to the state and paid $10.9 million directly to local artists, workers, suppliers and contractors according to participant surveys by Culture Counts.
On-demand alcohol delivery service, Jimmy Brings, has signed on as a sponsor of the North Melbourne AFL club, tapping into its fan base to build a home experience narrative through engaging content.
Content pieces that provide testimonials and access to corporate networks were important for ELMO Software when it considers partnering professional sporting clubs, according to sponsorship manager Tyrone Burnet.