Cowboys restructure Vantage BMS sponsorship
The Vantage BMS deal with the North Queensland Cowboys NRL club has been restructured, with the sponsor now leverage the club’s new $40 million training facility in Townsville.
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Adelaide company to appear on McLaren F1 cars
Leading fuel and convenience retailer, OTR has struck a new deal with the McLaren F1 team and will receive branding on Daniel Ricciardo’s car at this weekend’s race at Albert Park.
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World Surf League kicks off with 20 partners
The Australian leg of the World Surf League (WSL) starts this weekend at Bells Beach and according to general manager Andrew Stark is in a strong commercial position with about 20 sponsors activating over the next two months.
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M&C Saatchi Sport & Entertainment unveils new passion research tool
Sports and entertainment marketing agency M&C Saatchi Sport & Entertainment has launched a new research and insights tool dubbed Passion Pulse, that aims to uncover people’s secret passions.
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AIA Australia sponsors new women’s invitation at Stawell Gift
Insurer, AIA Australia, has renewed its partnership of the nation’s oldest and richest short distance running race, the Stawell Gift – but has changed the key asset it will leverage.
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Walt Disney commissions Matildas behind-the-scenes doco
Australian women’s football will get a major boost with the Walt Disney Company to feature a documentary series on the women’s national team the Matildas, as they prepare for the FIFA Women’s World Cup 2023.
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New Octagon agency focused on using the power of sport for social change
Sports marketing agency Octagon has launched a new division called No2ndPlace which seeks to use sport to generate awareness around a range of issues and bring about social change.
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Sponsorship News Podcast – Steve Kalifowitz of Crypto.com
For this edition of the Sponsorship News podcast we delve into cryptocurrency and the impact it is having on the sponsorship market.
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Fortescue renews Hockey Australia deal and expands Pilbara community program
Fortescue Metals Group has renewed its sponsorship of Hockey Australia and will continue to back the men’s and women’s national teams.
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Hino Australia renews Team 18 deal after range refresh
Automotive brand Hino Australia has renewed its sponsorship of Team 18 in the Supercars series with its branding to be on display during support races at this week’s Australian Grand Prix.
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