West Coast Eagles in Australia’s first mixed-reality stadium experience

The West Coast Eagles AFL club has become the first Australian professional sports club to use in-stadium mixed reality through a partnership with sports presentations specialist KOJO Sports.

Water Polo Australia gets boost from News Limited deal

Water Polo Australia (WPA)’s recent deal with media giant News Limited has seen the sport gain new fans and is likely to be renewed, according to the body’s CEO, Richard McInnes.

Australian Grand Prix to back local producers through Madebox sponsorship

The Australian GP has struck a deal with curated giftbox company Madebox that will showcase 30 Victorian producers from regions including Phillip Island, Yarra Valley, Great Ocean Road, Grampians and Melbourne itself.

Subway extends Supercars team sponsorship

The Subway brand will continue to be seen on the PremiAir Racing Supercar at both the Formula 1 Grand Prix and the Perth night event after extending its initial two-round commitment.

Great Southern Bank activates sponsorship through tiny house promotion

Great Southern Bank activated its co-major sponsorship of the Carlton AFL club through a promotion at the Melbourne Cricket Ground that involved cash giveaways and the construction of a tiny home.

Comwire IT renews Richmond sponsorship

Information Technology provider Comwire IT has renewed its sponsorship of the Richmond AFL club for a further three seasons.

McLaren F1 sponsor donates sponsorship benefits to Sydney NFP

Sydney-based not-for-profit, DeadlyScience has received a major boost from Formula One’s Team McLaren, and its sponsor, technology specialist Smartsheet.

A-League uses new software to moderate social media content

In an Australia first, the A-League and Professional Footballers Australia have struck a deal with technology provider, GoBubble Community to shield the organisations’ social media channels from abusive, derogatory, harmful and offensive language.

Sponsorship News Podcasts

Below are a few of our recent podcasts.

.

.

Steve Kalifowitz of Crypto.com

Adam Hodge of Gemba

Victoria beefs up its anti-scalping protections

New Victorian legislation will help protect fans of major events from being exploited by ticket scalpers and unscrupulous corporate hospitality providers, according to the Department of Tourism and Major Events.