Tradie builds its sports sponsorship list with Essendon signing
Popular clothing and lifestyle brand, Tradie has become a sponsor of the Essendon AFL club and will target the club’s corporate network, EFC Network through the partnership.
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Nissan renews big Netball Australia and Super Netball sponsorships
Nissan has renewed its sponsorship of Netball Australia and will continue to be a major partner of the national team the Diamonds and back the national Super Netball series.
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Beaurepaires retains Grand Prix Supercars naming rights
Tyre retailer Beaurepaires has agreed to continue its sponsorship of the Supercars support event at next weekend’s Formula 1 Australian Grand Prix.
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Puma calls on popular TikToker for Buddy 1000 content piece
On a lighter note, popular TikTok and social media identity, Jack Soepono, has featured in a new content piece for sports apparel brand, Puma, developed by Melbourne sports marketing agency, Bursty.
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Beach volleyball signs new sponsors and prepares for big events
Volleyball Australia has signed Perth sunscreen manufacturer, We Are Feel Good as a key sponsor of beach volleyball.
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Warriors relocation leads to partnership with local developer
The New Zealand Warriors NRL club has signed a new sponsorship deal with property developer Ausbuild that will see the company leverage the club’s adopted home of Moreton Bay in Queensland.
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Marriott Bonvoy to launch Melbourne Ritz-Carlton through Grand Prix sponsorship
Luxury loyalty program, Marriott Bonvoy will use next week’s Formula 1 Australian Grand Prix to promote the return of the Ritz-Carlton brand to Melbourne later this year.
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Lighting specialist takes first plunge into sport sponsorship
LED lighting specialist, Shine On, has made its first significant sport sponsorship signing as a key partner of Hockey Australia.
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Cryptocurrency exchange Zipmex enters sponsorship market
Singapore based cryptocurrency exchange, Zipmex, has entered the Australian sponsorship market, signing deals with the Penrith Panthers and Central Coast Mariners.
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Budget sets success criteria for sports funding – focus on children’s sport
The 2022-23 Federal Budget includes $348 million allocated to sport through the Australian Sports Commission.
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