Victorian AFL clubs and the state’s governing body for Australian rules football have recommitted their support to bar sports betting sponsorship by re-signing with the Victorian Responsible Gambling Foundation’s Love the Game campaign.
Read more
Toyota Material Handling Australia has expanded its sports sponsorship program through a new deal with the Essendon AFL club.
Read more
Pre-fab concrete pool manufacturer, Plungie, has renewed its sponsorship of the Gold Coast Suns AFL club and will continue to receive branding on the front on the players’ jerseys in the sternum position.
Read more
An integrated sponsorship approach developed by sports experience company, FAN+, is helping build Accolade Wine’s profile across four NRL club sponsorships with the Cronulla Sharks being the latest to be added to the portfolio.
Read more
Aerospace and defence equipment company Saab has become a partner of the Port Adelaide AFL club in a deal that will focus on promoting the learning of sciences, technology, engineering and maths.
Read more
The CEO of Australian experiential marketing agency Traffik, James Neale, has announced he will be departing the agency he founded some 21 years ago.
Read more
Fujitsu General has expanded its sponsorship of the Essendon AFL club and will be the inaugural co-major partner of its AFLW program.
Read more
State and national hockey associations will unify in a single, fully branded streaming platform in a landmark new deal with Cluch.tv.
Read more
Origin Energy has expanded its sports sponsorship program into the AFL through a new deal with the Sydney Swans.
Read more
The Rabbitohs has continued to bounceback from the pandemic, with incremental growth from existing partners helping lift sponsorship, hospitality and membership revenue by nearly 40%, according to the club.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.