Health insurance company, AIA Australia, has expanded its sponsorship of the Collingwood AFL club by signing as the new naming rights sponsor of its headquarters at Olympic Park.
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Cryptocurrency exchange Swyftx has partnered with the South Sydney Rabbitohs NRL club and will be its official crypto exchange partner for at least the next three years.
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The Australian Grand Prix’s new AusGP Access token fan experience program will be run using “green” blockchain technology, according to Arthur Gillion, the organisation’s general manager marketing and experience.
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Fans of the AFL will gain access to daily fuel discounts through the code’s official app, as part of Viva Energy’s new partnership as official fuel supplier to the league.
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Western United A-League club ran a range of innovative activations in the lead up to its match against Newcastle at Ballarat last weekend, with giveaways, a scarf hunt around the town and a kick-for-cash competition.
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Cryptocurrency exchange, Crypto.com has expanded its AFL sponsorship program through new deals with the Gold Coast Suns, Fremantle Dockers, GWS Giants and Richmond.
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Brydens Lawyers has expanded its partnership with the Wests Tigers NRL club by becoming the official major sponsor of the Tigers women’s program.
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Consumer electronics brand TCL was looking for a sponsorship that would showcase its technology and innovation, when it signed a new partnership with the Australian Grand Prix Corporation, the company told Sponsorship News.
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Carlton & United Breweries (CUB) beer brand Victoria Bitter (VB) was recently used as inspiration for Australian designer Strateas Carlucci’s recent showing at the Melbourne Fashion Festival.
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New research by broadcaster Fox Sports says that the popularity of women’s sport has risen with two thirds of Aussies tuning in to watch it on TV and 69% increasing their viewing time since pre-pandemic.
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