Men’s health sponsorships are trending as Richmond signs Pilot as shorts sponsor
The Richmond AFL club has become the latest professional sporting club to sign an online men’s health initiative as a key sponsor.
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Australian Grand Prix offers fan experience packages through blockchain program
The Australian Grand Prix Corporation (AGPC) has become one of the first Australian sports bodies to use blockchain technology when it packages fan experiences for the upcoming Australian GP.
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GWS Giants sign pourage deal with Canberra’s Capital Brewing
Independent Canberra-based brewery Capital Brewing has signed as the GWS Giants AFL club official beer partner.
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Rabbitohs, Bulldogs and Vixens say no to sports gambling sponsorships
The South Sydney Rabbitohs and Canterbury Bankstown Bulldogs NRL clubs and Netball Victoria including its entrant in the Super Netball competition have all agreed to no longer accept gambling sponsorships.
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Bulldogs sign early learning company as new sleeve partner
Young Academics Early Learning Centres has signed as a premium sponsor of Bulldogs NRL club and will receive branding on the players’ sleeve as part of the two-year deal.
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Pizza Hut Supercars sponsorship to help promote new stores
Pizza Hut will use its new sponsorship with the Supercars Championship to boost brand promotion as it rolls out more than 250 new stores across the country.
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Top sports executives move to new roles
The Western Sydney Wanderers A-League club has elevated its current head of commercial, Scott Hudson, to the role of general manager, while separately, the CEO of Netball NSW, Tain Drinkwater, has resigned to take a new role with the National Rugby League.
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Motorola signs Panthers deal as part of global strategy
Motorola has signed a one-year sponsorship with current NRL champions, the Penrith Panthers as part of its new global sports strategy.
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NSWRL secures new community rewards program
The New South Wales Rugby League has signed a new sponsorship with community rewards retail platform, Ignite HQ.
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Swans ink two-year pathways deal with UNSW
The University of New South Wales will leverage its new sponsorship of the Sydney Swans AFL club through a pathways program for both the AFL and AFLW squads.
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