Rugby Australia has made three key appointments to its executive team including a new chief performance officer, chief marketing officer and chief commercial officer.
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Avid Property Group’s sponsorship with the Sunshine Coast Lightning netball squad will stretch to eight consecutive years following a two-year extension that will promote its Sunshine Coast estate development, Harmony.
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Toyota renews Cowboys deal, AFL signs new timekeeper, Swans contine to shun gambling sponsorship and the Wanderers sign partner for powerchair squad.
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Sanitarium brand Weet-Bix has launched the first part of the sponsorship activation campaign for its new partnership with Athletics Australia which will feature a new technology initiative called Active Bands.
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Carlton & United Breweries has now locked out the official beer category in the majority of top line Australian sports with a new three-year sponsorship in Supercars, which adds to its AFL, NRL, Cricket Australia and the Australian Open partnerships from this season.
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The GWS Giants reported a 25% increase in sponsorship revenue in 2021 and posted a modest profit for the season, after the team again made the finals.
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The Brisbane Lions AFL club has signed online checkout service Fast to assist with its merchandise sales.
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KFC maximised the value from its Big Bash naming rights in the latest season by keeping the activation program simple and sticking with proven concepts that had worked in the past, according to the brand’s activation agency, Prism.
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In its new collective bargaining agreement, the Rugby League Players Association (RLPA) will be pushing for a greater return to players from the use of their intellectual property through social media.
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Supercars have added new spirit sponsors Ned Whisky and Grainshaker Vodka on three-year deals and Century Batteries and East Coast Bullbars have renewed as official suppliers to the series.
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