Confectionery company Mars Wrigley has renewed its naming rights sponsorship of the City of Ballarat’s major stadium with the venue to be know as Mars Stadium for another two years.
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The managing director of sports and entertainment agency Gemba, Andrew Condon, has blasted the practise of some sponsorship consultants who don’t disclose their sources of revenue and seek payment from both a brand and a rights holder when completing the same deal.
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Pepperstone will sponsor the South East Melbourne Phoenix NBL squad for the rest of the season and take naming rights to the club’s corporate events area.
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Spiced rum drink company, Reeftip Drinks Co, has completed its first year sponsoring Surfing Australia’s Boardriders Battle and its activation program and brand exposure is hitting targets in its key demographic.
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The Western Force rugby union club has signed French industrial services and construction company Altrad as its new principal partner in a deal that gives the franchise a much-needed financial boost as well as unique high performance and player development opportunities.
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Japanese car manufacturer Suzuki has become a sponsor of the NSW Swifts Super Netball club and will be its automotive partner as part of the arrangement.
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New rental car brand SIXT Australia has expanded its sports sponsorship portfolio through a deal with the Melbourne Vixens Super Netball club.
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The Sydney Gay and Lesbian Mardi Gras has signed two important sponsorship supply deals which will introduce Perth craft brewer, Little Creatures and Treasury Wine Estates, become partners.
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Perennial multi-sport sponsor, Shaw & Partners, will enter its second year with the ACT Brumbies by upgrading to a major sponsorship. The company has also extended its Supercars deal with Erebus Motorsport.
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Asahi Beverages has renewed its sponsorship of the Melbourne Victory A-League club and will remain the club’s official non-alcoholic beverage partner for the upcoming season.
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