Mobil 1 extends Walkinshaw Andretti Supercars sponsorship
Walkinshaw Andretti United has confirmed Mobil 1 will remain as its co-major sponsor until the end of the 2023 season, taking the relationship to 30 years.
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Western Force renews Harvey Beef and set to announce a new principal partner
The Western Force Super Rugby franchise has renewed key sponsor Harvey Beef in a restructured deal for the upcoming Super Rugby Pacific competition.
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NERF Big Bash activation claims success, despite Covid challenges
Sport and entertainment agency, Prism says NERF’s first Big Bash season sponsorship achieved strong results, despite having to navigate the Covid protocols that afflicted the season.
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Melbourne Stars partners remain loyal despite COVID impacted Big Bash
The Melbourne Stars BBL franchise has wrapped up a sponsors’ forum following another pandemic interrupted Big Bash League. According to club general manager, Blair Crouch, sponsors were satisfied the organisation managed the challenging season as well as possible.
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Tickford Racing launches youth-focused campaign with Tradie
Leading Ford Supercars team, Tickford Racing is looking to maximise the youth appeal of Australian clothing and lifestyle brand Tradie, which has stepped up to become the major sponsor of the Tickford Mustang to be driven by Jake Kostecki this year.
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Decathlete Dubler becomes face of alcohol free beer
Olympic decathlete, Cedric Dubler, has signed one of his first major sponsorships, becoming the face of Zero+ Sports Beer.
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Swimming Australia appoints new commercial chief
Swimming Australia has appointed experienced sports marketer, Jodie Hawkins, as its new general manager of commercial and marketing.
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SportBible signs first sponsorship with Eels NRLW
Independent online publisher, LADbible has signed a deal with the Parramatta Eels to sponosor the club’s NRLW squad.
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Melbourne Rebels sign their largest ever sponsorship
Global non-bank lender, Ebury, has struck its first Australian sports sponsorship deal by becoming the major partner of the Melbourne Rebels Super Rugby franchise.
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Optus signs new sponsorship with Sydney Mardi Gras, WorldPride and Queer Screen
Optus has signed as a sponsor of the Sydney Gay and Lesbian Mardi Gras, Sydney WorldPride 2023 and Queer Screen with the new deals coinciding with the launch of its LGBTQIA+ employee network called Express Yourself.
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