On a lighter note, popular TikTok and social media identity, Jack Soepono, has featured in a new content piece for sports apparel brand, Puma, developed by Melbourne sports marketing agency, Bursty.
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Volleyball Australia has signed Perth sunscreen manufacturer, We Are Feel Good as a key sponsor of beach volleyball.
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The New Zealand Warriors NRL club has signed a new sponsorship deal with property developer Ausbuild that will see the company leverage the club’s adopted home of Moreton Bay in Queensland.
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Luxury loyalty program, Marriott Bonvoy will use next week’s Formula 1 Australian Grand Prix to promote the return of the Ritz-Carlton brand to Melbourne later this year.
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LED lighting specialist, Shine On, has made its first significant sport sponsorship signing as a key partner of Hockey Australia.
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Singapore based cryptocurrency exchange, Zipmex, has entered the Australian sponsorship market, signing deals with the Penrith Panthers and Central Coast Mariners.
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The 2022-23 Federal Budget includes $348 million allocated to sport through the Australian Sports Commission.
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Attendance at art, cultural and sporting events crashed by more than 60% during the 2021 calendar year thanks to the pandemic, according to a detailed new survey from Tourism Research Australia.
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The Gold Coast Suns have unveiled a new five-year partnership with Sharp Extensive IT covering several categories.
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North Melbourne’s premier partner, Hello Solar, has received a branding boost in a good example of the cross promotion sponsorship can deliver, when the company was featured in a segment on popular Nine Network show, Open Homes Australia.
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