The World Surf League has restructured some of its live broadcast production through a new partnership with Sports Entertainment Network that will see the diversified sports marketing business assist it securing new sponsors.
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As the end of summer approaches, we thought it would be timely to look back on some of the big plays in the sponsorship game over recent months.
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Insurance company QBE has expanded its sponsorship of the Sydney Swans and will be the inaugural principal partner of the club’s AFLW squad.
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Publicis Groupe has appointed former Telstra sponsorship executive, Will Koukouras, as the new national director of sport and entertainment for Australia and New Zealand.
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Bega Dairy and Drinks has signed a deal with the Adelaide United A-League club that will see the PURA milk brand become its new community partner.
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The Western Force’s gamble to use a new branding position on its jersey has delivered for the franchise, with global tire company Goodyear renewing and expanding its partnership.
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ASX-listed brewery, Gage Roads, has become the official beer of NRL Touch Football and will receive naming rights to events and pourage rights as part of the three-year deal.
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The Gold Industry Group, the industry association for Australia’s gold mining industry, has renewed its sponsorship of Netball WA, its charity arm Glass Jar Australia and its entrant in the Super Netball series, the West Coast Fever.
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Asahi Beverages has consolidated its partnership with the Manly Sea Eagles by adding its range of non-alcoholic beverages to its existing official beer sponsorship of the NRL club.
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Triple 8 Race Engineering’s champion Supercars team, Red Bull Ampol Racing, has added fastener company, Wurth Australia and agricultural equipment company, New Holland, to its sponsor roster, while retaining the majority of its existing majors.
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