Yakult has renewed its sponsorship of the Essendon AFL club with the three-year deal extending the relationship to 20 years, the club’s longest running sponsorship.
Read more
A change to venue pourage rights at Canberra’s GIO Stadium has paved the way for local independent craft brewer, BentSpoke Brewing Co, to become the official beer of the ACT Brumbies Super Rugby franchise.
Read more
The Australian Open has recorded one of its strongest ever commercial results and highest broadcast audience.
Read more
Personal injury lawyer Evolve Legal has struck an extended deal with the Gold Coast Titans NRL club and will become its official legal partner.
Read more
The Touring Car Racing series event for Tasmania, Race Tasmania, has secured local construction business AWC (Andrew Walter Constructions) as its naming rights sponsor.
Read more
Sport and entertainment marketing agency Traffik has wrapped up its Australian Open activations program for three clients with some key learnings that it hopes to implement for next year’s tournament.
Read more
Woolworths has expanded its netball sponsorship program by becoming the naming rights partner of Netball Australia’s junior development program, NetSetGO.
Read more
Independent distiller, Archie Rose, has renewed its sponsorship of the Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride 2023 and will remain the official gin partner for at least the next three years.
Read more
Brydens Lawyers has renewed its sponsorship of the South Sydney Rabbitohs NRL club for a further year.
Read more
Sports marketing agency, Twenty3 Sport + Entertainment has been appointed the event activation partner for the upcoming FIBA Women’s Basketball World Cup.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.