Macarthur FC signs first Asian sponsor in crypto exchange JPEX
Japanese crypto exchange JPEX has signed a deal to become a category partner of the Macarthur FC A-League club.
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Motorsport Australia continues aggressive commercial push
The governing body of Australian motorsport, Motorsport Australia has continued its aggressive push into the commercial market, announcing a multi-year sponsorship with Supercheap Auto.
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Marnong Estate signs with Melbourne Victory
Winery and hospitality venue, Marnong Estate has become a premium partner of the Melbourne Victory A-League club.
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SP Tools expands grassroots motorsport reach with Porsche program
Australian brand, SP Tools has expanded its commitment to grassroots motorsport with a new deal with Porsche to provide a young driver pathway from karting into circuit racing.
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Nurofen signs three-year Careflight deal
Reckitt Health Australia, through its pain relief brand Nurofen, has signed as a sponsor of not-for-profit CareFlight in a deal that mainly leverages its pilots.
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No sponsor unrest around Djokovic controversy, says Tennis Australia
The media furore around Novak Djokovic’s deportation from Australia on the eve of the Australian Open has not led to angst from event sponsors, Tennis Australia has told Sponsorship News.
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Motorsport enthusiast survey confirms loyalty to team sponsors
Specialist motorsport website Speedcafe’s recent reader survey examined the influence that partners of the Supercars series have on fans. It showed that they are largely loyal to the sponsors that back their favourite team.
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Beach Tennis, 360 degree disinfectant and family activations key to Australian Open sponsorship renewals
Tennis Australia has welcomed renewals from Rentokil, Initial and Bondi Sands along with a change of focus from Emirates as the Australian Open got underway in Melbourne.
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SE Melbourne Phoenix sign first digital content partner
The South East Melbourne Phoenix NBL club has signed its first digital partner with consumer electronics accessories company OtterBox joining the its sponsor roster for this season.
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Crypto.com strikes its first major Australian sponsorship deal with the AFL
One of the most prolific sponsors in the crypto currency sector, Crypto.com has become a major sponsor of the Australian Football League, effectively shutting out any further exchange deals in the code.
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