Heineken brews Formula 1 title sponsorship
The Formula 1 Australian Grand Prix has appointed Heineken as its new naming rights sponsor for this April’s return event, taking over from previous major sponsor Rolex.
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Casio Edifice becomes Sydney FC partner
Watch brand Casio Edifice has become a sponsor of the Sydney FC A-League club.
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Roos basking with Hello Solar for another two years
Energy specialist Hello Solar has extended its sponsorship of the North Melbourne AFL club for two years.
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BTC Markets targets growing female crypto traders with Aussie WTA #2
Crypto exchange BTC Markets is aiming to capitalise on more females getting involved in cryptocurrency with a sponsorship of Australia’s number two women’s tennis player, Ajla Tomljanović on the eve of the Australian Open.
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Sponsor buys Sydney Supercars team
The Team Sydney Supercars team has been bought Peter Xiberras, owner of its major sponsor and will be renamed PremiAir Hire Racing.
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Adelaide 36ers complete kit with VisionPay deal
Payment services company VisionPay has become a major partner of the Adelaide 36ers NBL club.
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Lion’s equalisation of Furphy AFL and AFLW sponsorships more than just about money
Lion Australia beer brand Furphy’s recent move to equalise its AFL and AFLW sponsorships is more than just about funding women’s sport and could see the brewer replicate the move in other sponsorships in its portfolio.
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Supercheap not checking out on champion Supercars team
Supercheap Auto has told Sponsorship News that rumours its Supercars team sponsorship is on the move from Triple Eight to Walkinshaw Andretti United is just speculation.
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Zambrero rides grassroots surfing wave
Mexican quick service chain, Zambrero has launched a program with Surfing Australia targeting grassroots competitions and integrating the sport with its Plate4Plate community program.
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Turnstile picks up British & Irish Lions sponsorship valuation work
Gemba’s sponsorship valuation consultancy, Turnstile, has been appointed by the British & Irish Lions rugby union club to provide sponsorship valuations.
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