Payment provider, PayPal has signed a naming rights deal with the Melbourne Fashion Festival, one of Australia’s largest consumer fashion events, taking over from rival Afterpay in the category.
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The Australian Open has become the first grand slam tennis tournament to mint its own non-fungible tokens (NFTs) and have them available for purchase on metaverse platform, Decentraland.
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Kombucha drink brand, Nexba has expanded its involvement with cricket through a new deal with the Big Bash League.
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Melbourne & Olympic Parks has signed South Korean automotive brand Kia as the naming rights sponsor of a new 5,000-seat stadium within the sports precinct.
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Independent fuel distributor and retailer, Endeavour Petroleum has become a co-major sponsor of the Carlton AFLW squad.
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Coca Cola has renewed its sponsorship of the PGA of Australia and will be the official hydration partner of both the WPGA and ISPS Handa PGA Tours of Australasia as part of the new deal.
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Last week’s stoush between Optus and Boost Mobile over messaging at Boost’s activation at the Repco Bathurst 1000, highlights the importance of ensuring temporary event staff provide clear and accurate information to customers, says a specialist event staff provider.
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Cybersecurity company Fortinet has signed as a premier partner of the Professional Golfers Association of Australia (PGA).
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Accredited education company, Demi International, has signed on as a sponsor of Netball Queensland and its Super Netball franchise, the Queensland Firebirds.
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A global search is underway for five independent directors, including a president, for the Board of the Brisbane Organising Committee for the 2032 Olympic and Paralympic Games (OCOG).
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