Merry Christmas and Happy Holidays from Sponsorship News
Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of the most read articles from 2021.
Read moreMore latest news - page 477
Ex-Supercars executives sign $30m, 10-year global Supercross deal
An Australian company headed up by seasoned sports administrator Tony Cochrane has won a tender to promote the FIM World Supercross Championship for the next ten years.
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Nissan renews local, global City Football Group deal
Nissan Australia has renewed its sponsorship of the Melbourne City A-League club with the deal coming on the back of the car maker’s global partnership extension with City Football Group.
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Maccas renews North Queensland Cowboys deal
Fast-food restaurant chain, McDonald’s has renewed its arrangement with the North Queensland Cowboys NRL club taking the partnership into its tenth year.
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Newcastle City signing with Modus Brewing a first
Independent craft brewer, Modus Brewing has signed as a partner of the Newcastle Jets A-League club.
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Charter Hall brings diversity to sponsorship portfolio through Cricket NSW deal
Listed property trust, Charter Hall Group has signed as a major sponsor of Cricket NSW in a deal that sees it back top-flight women’s cricket in the state.
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Western Bulldogs in profit for eighth consecutive year
The Western Bulldogs AFL club has posted $10.1 million in commercial partnerships revenue during 2021 including a new rear-of-guernsey sponsor, to end the period in profit for the eighth consecutive year.
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World Surf League boosts sponsorships and coverage with renewed Seven and Fox deals
The World Surf League has expanded its Australian streaming, pay TV and free-to-air broadcast deals in 2022 and will release a new Apple TV+ docuseries created by the company that produced F1: Drive to Survive.
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Jinding, TFH, Infosys, Steelers Club and Paynter Dixon in new deals
Jinding, TFH, Infosys, Steelers Club and Paynter Dixon in new deals
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NRL Dolphins net five-year XXXX deal as commercial interest grows
The Dolphins has inked a five-year deal with Lion beer brand XXXX, as commercial interest in the new-for-2023 team gains momentum with many organisations looking to capitalise on the opportunities opened up with a second NRL franchise in Brisbane, the team’s chief executive told Sponsorship News.
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