The NSW Waratahs Rugby Union team has bolstered its business-to-business sponsorship network through signing merger advisors, Succession Plus as a new major partner heading into the 2022 Super Rugby Pacific season.
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The Western United A-League club has signed hospital and aged care centre operator Mercy Health as its official healthcare provider.
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The head of the Publicis Group Sport and Entertainment (PSE) division in Australia, Ashley O’Rourke, has announced via LinkedIn that he will leave the agency after a near three-year stint.
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Fast-food franchise KFC has expanded its sport sponsorship program by signing as a major partner of the Wests Tigers NRL club.
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Specialist non-bank lender, RedZed has renewed its sponsorship of the Melbourne Storm making it one of the most significant partners in the club’s history.
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The AFL has partnered with Virgin Australia to launch AFLConnect, an online networking platform that will encourage the 1350-plus organisations that sponsor the sport and its clubs to form closer business relationships.
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Private sector cash sponsorship for the arts and cultural sector in Australia was up $26 million from $351 million to $377 million during the onset of the pandemic. However, overall support for the sectors was down 11%, according to a biennial report by Creative Partnerships Australia.
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Diageo has expanded its sports sponsorship program in Australia by signing as a major sponsor of Cricket Australia to promote its Bundaberg Rum and ginger beer brands.
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Melbourne Southbank-based distillery Patient Wolf has signed a pourage rights deal with the Australian Grand Prix Corporation for next April’s return of Formula 1 to the city.
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Battery World is encouraging Australians to get outside over the summer with a new Power Your Summer program with three athlete ambassadorships across cricket, ironman and beach volleyball.
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