Crypto.com expands AFL footprint with four new club deals
Cryptocurrency exchange, Crypto.com has expanded its AFL sponsorship program through new deals with the Gold Coast Suns, Fremantle Dockers, GWS Giants and Richmond.
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Brydens expands Wests Tigers deal to include women’s squad
Brydens Lawyers has expanded its partnership with the Wests Tigers NRL club by becoming the official major sponsor of the Tigers women’s program.
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TCL to focus on innovation and technology with Formula 1 sponsorship
Consumer electronics brand TCL was looking for a sponsorship that would showcase its technology and innovation, when it signed a new partnership with the Australian Grand Prix Corporation, the company told Sponsorship News.
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TLA Worldwide activates VB-inspired Strateas Carlucci show for Melbourne Fashion Festival
Carlton & United Breweries (CUB) beer brand Victoria Bitter (VB) was recently used as inspiration for Australian designer Strateas Carlucci’s recent showing at the Melbourne Fashion Festival.
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Appetite for women’s sport up 69% during pandemic: Fox Sports research
New research by broadcaster Fox Sports says that the popularity of women’s sport has risen with two thirds of Aussies tuning in to watch it on TV and 69% increasing their viewing time since pre-pandemic.
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Men’s health sponsorships are trending as Richmond signs Pilot as shorts sponsor
The Richmond AFL club has become the latest professional sporting club to sign an online men’s health initiative as a key sponsor.
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Australian Grand Prix offers fan experience packages through blockchain program
The Australian Grand Prix Corporation (AGPC) has become one of the first Australian sports bodies to use blockchain technology when it packages fan experiences for the upcoming Australian GP.
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GWS Giants sign pourage deal with Canberra’s Capital Brewing
Independent Canberra-based brewery Capital Brewing has signed as the GWS Giants AFL club official beer partner.
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Rabbitohs, Bulldogs and Vixens say no to sports gambling sponsorships
The South Sydney Rabbitohs and Canterbury Bankstown Bulldogs NRL clubs and Netball Victoria including its entrant in the Super Netball competition have all agreed to no longer accept gambling sponsorships.
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Bulldogs sign early learning company as new sleeve partner
Young Academics Early Learning Centres has signed as a premium sponsor of Bulldogs NRL club and will receive branding on the players’ sleeve as part of the two-year deal.
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