Amid successful pre-sale numbers, the Australian Grand Prix Corporation (AGPC) has signed a three-year deal with Taittinger as the official champagne of the Formula 1 Heineken Australian Grand Prix.
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The NRL has posted a 57% increase in sponsorship revenue to $103.3 million for the 2021 season.
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The Perth Lynx WNBL club has signed major gold mining company, Northern Star Resources, as a new major partner for at least the next five years.
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The Western Sydney Wanderers A-League club has signed Abal Banking (Arab Bank Australia) as a partner for the 2022 season.
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Carlton and United Breweries (CUB) and its agency TLA Worldwide have launched a new campaign to support its significant Australian Football League sponsorship.
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The Melbourne Storm NRL club has posted a $556k profit for the year ending 30 October 2021, down 74% from the previous year.
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The full impact of Westpac’s marketing review is yet to be realised as the bank continues to examine cost reduction opportunities across its marketing operation.
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Adelaide-based talent marketplace, Pickstar has secured $5 million in funding to assist expanding its platform into new markets.
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Australian crypto exchange, Cointree has signed a three-year sponsorship with the Melbourne Storm NRL club and will run a range of activations and give-aways at Storm games.
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Rugby Australia has made three key appointments to its executive team including a new chief performance officer, chief marketing officer and chief commercial officer.
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