Crypto exchange Swyftx signs two sport sponsorships
Australian-owned cryptocurrency exchange Swyftx has signed two major sponsorship deals this week, one with a Supercars team and the other with an AFL club.
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SE Melbourne Phoenix to accept cryptocurrencies for memberships and sponsorships
The South East Melbourne Phoenix will accept cryptocurrency as payment for memberships, sponsorships and corporate packages.
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Gold Coast Titans aiming for Super Netball and new corporate audience with new franchise
The Gold Coast Titans’ foray into state-level netball has brought unprecedented sponsorship interest in a two-year timeframe before formally applying for a Super Netball franchise.
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National Basketball League looks in commercial good health for new season
The National Basketball League season started at the weekend backed by one of its strongest line-ups of commercial partners in years.
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Sydney Swans sign crypto exchange deal
The Sydney Swans AFL club has become the latest Australia professional sports organisation to sign a cryptocurrency sponsor with Independent Reserve becoming a partner.
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Brumbies revolutionise membership through new fulfilment platform
The Brumbies Super Rugby franchise has become the second professional Australian sports club to offer its fans a customised member’s pack using new platform eMber+.
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Whisky brand runs unique Bathurst activation
Ned Whisky will run a unique activation for its Bathurst Kelly Grove Racing sponsorship, releasing a special blend whisky that has been matured to the sound of one of the team’s Mustangs circulating the track.
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Supercars teams unveil new sponsors
The two leading Ford Supercars teams - Dick Johnson Racing and Tickford Racing have used this week’s Repco Bathurst 1000 to unveil a series of new partnerships, while Toyota has ramped up activation around its Gazoo Racing performance arm in Australia.
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36ers sign law firm as coaches partner
Specialist employment law firm, Workplace Law has joined the Adelaide 36ers NBL team as coaches partner and will gain access to the club’s coaching team for client and staff seminars and leadership courses.
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Bathurst 1000 sponsorship roundup
Bathurst’s horsepower festival generally brings with it a number of fresh sponsorships and activations. Sponsorship News has done a quick roundup of the key Bathurst moves.
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