NBL club the South East Melbourne Phoenix is the latest professional sports organisation to reject gambling sponsorships after signing a deal with Victorian Responsible Gambling Foundation.
Health insurer, HCF has renewed its sponsorship of Netball Australia and will continue to be the organisation’s official health insurance provider for another year.
Supercheap Auto has released a comical Bathurst 1000 digital campaign - dubbed “Supercheap Auto’s 1000 Bathurst sponsorships” in response to rival Repco taking the naming rights to Australia’s biggest motor race.
The departure of Jeep as co-major sponsor coupled with not making the top eight after a premiership year has seen a slight reduction in Richmond Football Club’s sponsorship revenue for 2021, however revenue from its outside football business interests was almost back to 2019, pre-COVID levels.
Self-storage provider National Storage has renewed its sponsorship of the Brisbane Broncos NRL club and will continue to back the club’s men’s and women’s teams for another three years.
Liberty Financial has signed as naming rights sponsor of the rebranded A-League Women’s competition, taking over from Westfield as the main sponsor of the women’s professional football league in Australia.
The Melbourne Renegades BBL team has finalised a deal with Sony Pictures that will see it promote the upcoming release of the new movie, Spiderman - No Way Home.