The Australian Football League’s audience and participation is large enough to alleviate concerns of clutter in the automotive category, according to Nissan Oceania managing director, Adam Paterson.
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Sports wagering company, PlayUp, has made its first major sponsorship deal, signing as the premier partner and exclusive wagering partner of the Wests Tigers NRL club for the next four seasons.
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One of the Gold Coast Titans’ foundation sponsors, Coca Cola, has re-signed with the club for another two years.
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Coca-Cola has switched its motor racing sponsorship allegiance and will back new Supercars outfit PremAir Racing this season.
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Independent brewery Coopers has become the official beer of the World Surf League in Australia taking over from Corona, which remains a global partner of the WSL, but will no longer activate events here.
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The Western Force Super Rugby franchise has signed the University of Western Australia (UWA) as a major partner.
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The Brisbane Broncos say the advent of the Redcliffe Dolphins isn’t creating disruption in the sponsorship market for the club as the Queensland team adds retailer BCF to its commercial roster for the upcoming season.
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Westpac has done an about face with its sponsorship of the Queensland Reds Super Rugby franchise and will continue as its principal partner for at least the next two seasons.
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The ACT Brumbies Super Rugby franchise has secured real estate company Ray White as the principal partner of its men’s and women’s squads in a deal that will see both teams under a single major sponsor.
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South Australian furniture retailer, HaggleCo, has become a sponsor of the Adelaide 36ers NBL club.
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