Hyundai Lion’s upgrade could prove controversial
Hyundai has renewed its sponsorship of the Brisbane Lions in a deal that could see the club draw the ire of some of its hardcore fans.
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Geelong back in the black, gambling no longer part of revenue
The Geelong Cats AFL club has bounced back after a difficult 2020 to post an increase in most key metrics and is now debt free, despite eliminating gambling revenue during the year.
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Fast payment system moves into Australia with motorsport sponsorship
Online checkout start-up, Fast, has entered the Australian market and will promote the brand with a new sponsorship of Shell V-Power Racing/Dick Johnson Racing.
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Comwire signs first sport governing body deal
IT and communications services company, Comwire IT, has expanded its portfolio of sport sponsorship by signing a new deal with AusCycling, formerly Cycling Australia the governing body for cycling sports in Australia.
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RedZed becomes Hurricanes principal partner
RedZed Lending Solutions has expanded its sports sponsorship program through a new two-year deal with the Hobart Hurricanes BBL team.
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Loyalty program members to benefit from Accor Stadium deal
Hospitality group Accor’s vice-president marketing and customer experience, Nicolas Gronier has told Sponsorship News that access to stadium event ticketing and money-can’t-buy experiences were the key benefits of its sponsorship of Sydney’s Stadium Australia.
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Nippy’s renews Adelaide 36ers sponsorship
South Australian fruit juice maker Nippy’s has renewed its sponsorship of the Adelaide 36ers NBL team.
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Accor grabs naming rights to Stadium Australia
Hotel operator Accor has become the new naming rights sponsor of Stadium Australia.
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New deals for Blues, Wellington Phoenix, Melbourne Victory, JackJumpers and Melbourne City
New deals for Blues, Wellington Phoenix, Melbourne Victory, JackJumpers and Melbourne City
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Sponsorship and marketing increases contribute to Essendon profit
Essendon Football Club has posted an adjusted operating profit of $1.2 million with strong increases in marketing revenue, plus the re-signing of Fujitsu as co-major sponsor, contributing to the result.
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