Sponsorship News Podcast – Adam Hodge Gemba
As the end of summer approaches, we thought it would be timely to look back on some of the big plays in the sponsorship game over recent months.
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QBE expands Sydney Swans principal sponsorship to cover inaugural AFLW squad
Insurance company QBE has expanded its sponsorship of the Sydney Swans and will be the inaugural principal partner of the club’s AFLW squad.
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Publicis appoints former Telstra sponsorship exec to lead sport and entertainment division
Publicis Groupe has appointed former Telstra sponsorship executive, Will Koukouras, as the new national director of sport and entertainment for Australia and New Zealand.
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PURA milk sponsors Adelaide United community programs
Bega Dairy and Drinks has signed a deal with the Adelaide United A-League club that will see the PURA milk brand become its new community partner.
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New jersey branding position helps Western Force win lucrative sponsor upgrade
The Western Force’s gamble to use a new branding position on its jersey has delivered for the franchise, with global tire company Goodyear renewing and expanding its partnership.
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Touch Football signs first-ever beer deal
ASX-listed brewery, Gage Roads, has become the official beer of NRL Touch Football and will receive naming rights to events and pourage rights as part of the three-year deal.
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Gold Industry Group renews WA netball deal
The Gold Industry Group, the industry association for Australia’s gold mining industry, has renewed its sponsorship of Netball WA, its charity arm Glass Jar Australia and its entrant in the Super Netball series, the West Coast Fever.
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Asahi expands Manly Sea Eagles deal to include non-alcoholic range
Asahi Beverages has consolidated its partnership with the Manly Sea Eagles by adding its range of non-alcoholic beverages to its existing official beer sponsorship of the NRL club.
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Triple 8 retains majors, adds two new sponsors for 2022 season
Triple 8 Race Engineering’s champion Supercars team, Red Bull Ampol Racing, has added fastener company, Wurth Australia and agricultural equipment company, New Holland, to its sponsor roster, while retaining the majority of its existing majors.
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Yakult extends Essendon partnership to 20 years, focus on community programs
Yakult has renewed its sponsorship of the Essendon AFL club with the three-year deal extending the relationship to 20 years, the club’s longest running sponsorship.
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