Boost Mobile has bolstered its sponsorship of professional surfing by becoming official telecommunications partner of World Surf League Australia as well as taking naming rights to the Gold Coast Challenger event.
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Oil and gas company Santos is no longer a sponsor of Tennis Australia after its partnership with the organisation’s marquee tournament, the Australian Open ended just one year into a multi-year term.
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AFL has topped a YouGov survey as Australia’s most popular sport with 23 percent of respondents nationally calling it their favourite.
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Activist group Extinction Rebellion has served notice via its social media platforms that it plans to interrupt the Santos sponsored Festival of Cycling in South Australia this weekend.
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Major global cryptocurrency exchange Crypto.com has done its first big club sponsorship deal in Australia, inking a new partnership with the Adelaide Crows.
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Transport for NSW has launched its summer campaign supporting its Cricket NSW partnership.
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Australian clothing company Valour Sport is the new apparel partner of the Queensland Firebirds Super Netball League team.
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Swimming Australia has posted a $1.3 million profit for the financial year ending June 30, 2021 despite a $2.6 million reduction in sponsorship revenue and shifts in its sponsorship base.
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Wine label Jacob’s Creek has launched a global campaign to support its sponsorship of the International Cricket Council with an above-the-line campaign dubbed ‘Call stumps on beer’ featuring Australian cricket legend Brett Lee.
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Japanese crypto exchange JPEX has signed a deal to become a category partner of the Macarthur FC A-League club.
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