Mercy Health signs as Western United healthcare provider
The Western United A-League club has signed hospital and aged care centre operator Mercy Health as its official healthcare provider.
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O’Rourke departs Publicis for internal role at Rio Tinto
The head of the Publicis Group Sport and Entertainment (PSE) division in Australia, Ashley O’Rourke, has announced via LinkedIn that he will leave the agency after a near three-year stint.
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KFC expands sports sponsorship program through new Wests Tigers deal
Fast-food franchise KFC has expanded its sport sponsorship program by signing as a major partner of the Wests Tigers NRL club.
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RedZed becomes the Storm’s most valuable sponsor after further deal extension
Specialist non-bank lender, RedZed has renewed its sponsorship of the Melbourne Storm making it one of the most significant partners in the club’s history.
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AFL launches networking program to connect sponsors, members, broadcasters
The AFL has partnered with Virgin Australia to launch AFLConnect, an online networking platform that will encourage the 1350-plus organisations that sponsor the sport and its clubs to form closer business relationships.
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Cash sponsorship up for arts and cultural sector mid-pandemic, intangible contributions decline
Private sector cash sponsorship for the arts and cultural sector in Australia was up $26 million from $351 million to $377 million during the onset of the pandemic. However, overall support for the sectors was down 11%, according to a biennial report by Creative Partnerships Australia.
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Cricket Australia lands new Bundaberg Rum deal
Diageo has expanded its sports sponsorship program in Australia by signing as a major sponsor of Cricket Australia to promote its Bundaberg Rum and ginger beer brands.
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Local Gin backs Formula 1 Grand Prix
Melbourne Southbank-based distillery Patient Wolf has signed a pourage rights deal with the Australian Grand Prix Corporation for next April’s return of Formula 1 to the city.
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Battery World focusing on summer safety campaign with athletes
Battery World is encouraging Australians to get outside over the summer with a new Power Your Summer program with three athlete ambassadorships across cricket, ironman and beach volleyball.
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That’s Amore expands Carlton Women’s sponsorship
Food company That’s Amore Cheese has renewed its sponsorship of the Carlton AFL club for a further two years.
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