Wanderers finalise second co-major sponsor
Turner Freeman Lawyers has become a co-major sponsor of the Western Sydney Wanderers after expanding its deal with the A-League club.
Read moreMore latest news - page 494
Titans upgrade MyPayNow to principal partner
Wages fintech company MyPayNow has upgraded its sponsorship of the Gold Coast Titans NRL club to principal partner.
Read more
Rugby Australia lands new back-of-jersey Wallabies deal
Santos has renewed and expanded its sponsorship of Rugby Australia, stepping up to become a full partner of the Wallabies.
Read more
Terry Reader becomes Dolphins NRL CEO
Experienced sports administrator Terry Reader has become the CEO of the NRL’s new team, The Dolphins, as the club starts to assemble its senior management team.
Read more
nib refocusses sponsorships toward health
Health insurer nib’s recent sponsorship upgrade with the Richmond AFL club is part of the company’s strategy to focus its sponsorship portfolio into activities that promote improved health outcomes.
Read more
Piper-Heidsieck to remain as champagne of the Australian Open
Champagne brand Piper-Heidsieck has extended its partnership with the Australian Open and will continue as the official champagne for the tennis tournament for the next 3 years.
Read more
Melbourne Victory business program helping build sponsor base
The Melbourne Victory A-League club’s business network is helping the club build its sponsor roster, with CoachNick Business Coaching expanding its partnership as well as the Victory’s new deal with Dutch communications company Bundeling, which becomes the app partner of the Victory in Business corporate program.
Read more
Canterbury of New Zealand ends Warriors NRL deal after 13 years
Apparel provider, Canterbury of New Zealand has ended its long-term deal with the Vodafone Warriors NRL club with the brand looking to expand promotions outside of sport on its other lifestyle clothing ranges.
Read more
Richmond secures new joint-major backer in expanded nib deal
Insurance company nib Group has restructured its partnership of the Richmond AFL club to significantly increase its sponsorship spend with the Tigers.
Read more
Major women’s sporting events instrumental in raising profile: YouGov research
New research by YouGov Sport says that major global events such as the FIFA World Cup (2019), Rugby World Cup (2017) and T20 Cricket World Cup (2020) were instrumental in rising the overall profile of women’s sport.
Read more