iiNet renews major Hawthorn sponsorship
The Hawthorn AFL club has renewed internet company iiNet as major sponsor for a further three years.
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Allhomes sponsorship geared to drive awareness with trade partners and the community
Allhomes will measure the success of its new sponsorship of the ACT Brumbies super league franchise by looking at the interactions it has with its trade partners and through the level of community engagement generated by the deal.
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Western United moves into Bomber HQ
The Essendon AFL club headquarters and training facility near Melbourne’s airport will become the new home for the Western United A-League club which could open the door to further collaborations between the teams.
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Frassetto promoted to MD as Butterworth departs M&C Saatchi
Following on from the 2020 management restructure of M&C Saatchi Sport and Entertainment, the agency has announced that Krystyna Frassetto will be promoted to managing director.
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RACV Solar to target western Melbourne through new Renegades deal
RACV Solar has signed as a major partner of the Melbourne Renegades WBBL squad.
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Increased collaboration between governing bodies winning more golf sponsors
Increasing collaboration between Golf Australia and the Professional Golf Association of Australia is helping bring a wider range of sponsors to the sport, says PGA of Australia commercial director, Michael McDonald.
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Brumbies sign Allhomes as membership partner after 2020 false start
The ACT Brumbies have signed real estate advertising website Allhomes as its official membership partner.
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Imagination appoints new digital contact specialist
Experiential marketing agency, Imagination has appointed digital contact specialist, Cyril De Baecque, as its new production director of digital content in its Sydney office.
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Awareness surge in sponsorship market for Paralympians after Tokyo
A paradigm shift in the way Paralympic athletes are viewed in the commercial market has surged after the recent Tokyo games according to an industry expert.
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Cricket Australia’s finances stabilise on the back of major cost savings
Cricket Australia has released its 2020/21 annual report which shows a small deficit of $151,000, a significant recovery on last year’s deficit of $45 million.
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