HCF renews Netball Australia major partnership
Health insurer, HCF has renewed its sponsorship of Netball Australia and will continue to be the organisation’s official health insurance provider for another year.
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Supercheap Auto making the most of its ”anti sponsorship of Bathurst” campaign
Supercheap Auto has released a comical Bathurst 1000 digital campaign - dubbed “Supercheap Auto’s 1000 Bathurst sponsorships” in response to rival Repco taking the naming rights to Australia’s biggest motor race.
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Sponsorships down, but external revenue helps Richmond post profit
The departure of Jeep as co-major sponsor coupled with not making the top eight after a premiership year has seen a slight reduction in Richmond Football Club’s sponsorship revenue for 2021, however revenue from its outside football business interests was almost back to 2019, pre-COVID levels.
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National Storage renews Broncos sponsorship
Self-storage provider National Storage has renewed its sponsorship of the Brisbane Broncos NRL club and will continue to back the club’s men’s and women’s teams for another three years.
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Sharks fill kit sponsor roster with new men’s health deal
Telehealth brand Pilot has sponsored the Cronulla Sharks NRL club in a deal that completes the club’s kit sponsorship roster for the 2022 season.
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Liberty Financial takes A-League Women’s naming rights
Liberty Financial has signed as naming rights sponsor of the rebranded A-League Women’s competition, taking over from Westfield as the main sponsor of the women’s professional football league in Australia.
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Renegades team up with Spiderman for joint promotion
The Melbourne Renegades BBL team has finalised a deal with Sony Pictures that will see it promote the upcoming release of the new movie, Spiderman - No Way Home.
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Tennis Australia records massive deficit after pandemic affected Australian Open
Tennis Australia has posted a net deficit of $75 million for the financial year ending September 30 on total revenue of $358 million for the period.
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Budget inks West Coast Eagles partnership
Truck and car rental business, Budget, has become an official partner of the West Coast Eagles AFL club.
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Hyundai Lion’s upgrade could prove controversial
Hyundai has renewed its sponsorship of the Brisbane Lions in a deal that could see the club draw the ire of some of its hardcore fans.
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