DHL Express renewal takes Surf Life Saving sponsorship into 20th year
Courier company DHL Express has renewed its sponsorship of Surf Life Saving Australia (SLSA) for another three years, taking the partnership into its 20th year.
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Weber builds on national sponsorship program with major cricket deal
Iconic barbeque brand Weber has added to its national sponsorship portfolio by becoming the naming rights sponsor of the Women’s Big Bash League.
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Simonds Homes expands sponsorship portfolio into A-League
National residential building company, Simonds Homes, has signed its first A-League principal sponsorship after finalising a two-year deal with league newcomers, Western United.
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Royal Flying Doctors appoint new sponsorship manager
The Queensland branch of the Royal Flying Doctor Service has appointed experienced marketer Sebastien Krantz as its new corporate and community partnerships manager.
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Raiders’ jersey reshuffle pays off with new major signing
The Canberra Raiders NRL club’s decision to switch its key sponsors for the Indigenous round has paid off, with Toyota Materials Handling taking over the front of jersey for at least the next two seasons.
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Pedigree renews Western Bulldogs deal
Petfood brand Pedigree has renewed its sponsorship of the Western Bulldogs AFL club for a further two years.
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Sponsors and rights holders should prepare now for more force majeure events
New research from Gemba’s sponsorship valuation consultancy, Turnstile, shows that COVID-19 has had a “significant and material impact” on the value delivered by sponsorships.
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Brisbane Airport Corporation renews Roar W-League deal
Brisbane Airport Corporation (BAC) has renewed its long-term sponsorship with the Brisbane Roar and will be the club W-league squad’s front-of-shorts sponsor for at least another year.
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McDonalds eyes AFL match ball for 2022
The Australia Football League is understood to be taking back sponsorship of the match ball with fast food giant McDonalds tipped to become the new iconic Sherrin partner.
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Gage Road makes big call in Optus Stadium grand final pourage response
Australian independent brewer, Gage Roads Brew Co has hinted at a future AFL sponsorship play in a statement over its loss of pourage rights for the relocated AFL grand final.
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