Global mining giant Rio Tinto has become a principal partner of The West Australian Football Commission and will focus on supporting a range of the Commission’s Indigenous programmes.
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Toyota Australia has released the latest commercial in its leveraging strategy for its Paralympics sponsorship, focussing on how the company’s design and engineering team helped design a high-tech wheelchair for its ambassador, wheelchair rugby player, Ryley Batt.
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Football Australia has renewed its partnership with leading haircare brand, Pantene, as an official partner of the Matildas through to September 2022.
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Newest NBL club the Tasmania JackJumpers has signed online supplements company, Bulk Nutrients, as a founding and major partner of the club.
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WNBL club the Melbourne Boomers has renewed its major partnership with interactive display solutions brand LED Media for another year.
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Carlton Football Club has signed a two-year partnership with ADCO constructions as the official partner of the club’s Indigenous advocacy and education initiatives.
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Australian professional esports team Gravitas will promote a new limited-edition team beer brand as part of its new partnership with Victorian boutique beer company, Urban Alley Brewery.
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Sydney-based sports clothing manufacturer, Classic Sportswear, has signed well known former NRL and English Super League player, James Graham, as its brand ambassador for an expansion in the UK market.
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Mismatch Brewing, the Adelaide Crows official beer partner has released its first ever mid-strength beer in specially branded cans as part its sponsorship of the club.
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Long-term Western Bulldogs AFL club chief commercial officer, Nick Truelson, has been appointed as CEO at the Melbourne United NBL club.
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