ASICs release Olympic commercial featuring sponsored teams
Apparel brand ASICs has leveraged some of its key team partnerships in a new television campaign promoting its sponsored teams for the Tokyo Olympic Games.
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What affect will football streaming fragmentation have on sponsors?
The recent fragmentation of football streaming options in Australia would result in more carefully selected sponsorship investment, according to head of marketing strategy at Gemba, Adam Hodge.
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Former Geelong player given Cats CEO role
Well respected AFL administrator and former Geelong player Steve Hocking has been named as the new chief executive of the club.
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Wests Tigers announce gold corporate partner
NRL club Wests Tigers has signed Indigenous health service Tharawal Aboriginal Corporation as a gold corporate partner for the next three years.
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Penfolds takes naming rights to Victoria Derby Day
Treasury Wine Estates has fine-tuned and expanded its sponsorship of the Victoria Racing Club Melbourne Cup Carnival, opting to take naming rights to the Victoria Derby and Derby Day, and relinquish its sponsorship of Stakes Day.
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Senior media executive moves into CEO role at Basketball Australia
Well known media executive, Matt Scriven, has been named Basketball Australia’s new CEO.
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Volkswagen relinquishes PGA Scramble naming rights
German motor vehicle manufacturer Volkswagen has stepped down as the naming rights holder of the PGA Scramble event.
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Pet food brand moves into esports
Australian professional esports team, Gravitas, has signed dog-food supplier, Scratch, as its official pet partner for the 2021 season.
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Sports Entertainment Network buys the Perth Wildcats
Australian-American television and radio group the Sports Entertainment Network has purchased the Perth Wildcats NBL club for an undisclosed sum, subject to final approval from the league.
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“Manly Money” app to change sponsors’ engagement with fans
Customer experience start up Nicco and global technology giant IBM’s digital wallet technology deal with NRL club Manly will change with way sponsors engage with fans.
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