The Australian office of Interpublic’s global branding agency, FutureBrand, has developed the international branding strategy for a new global sports sponsorship platform that aims to help rights holders monetise their audience.
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Leading sport and entertainment agency Gemba has picked up two major data and analytics clients, Cricket NSW and the NSW Rugby League.
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Rugby Australia has announced Green Coast Lager, the latest product created by Byron Bay brewery Stone & Wood, as the official beer of the Wallabies for this international season.
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Netball Queensland and the Queensland Firebirds have signed Australian artificial intelligence solutions provider Blackbook.ai as an official technology partner for three-years.
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Football Australia’s broadcast deal with Network Ten and Paramount+, owned by 10 ViacomCBS will advance the search to fill vacant sponsorship assets as well as significantly increasing the value of its partnerships.
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Melbourne Football Club has renewed its co-principal partnership with Australian insurer Zurich until at least the end of 2023.
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Queensland Rugby League will focus on building new, non-traditional commercial revenue streams after strong growth in its traditional revenues, such as sponsorship, gate, merchandise and broadcast over the past two-and-a-half years.
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Global professional sailing championship, SailGP, has partnered with Destination NSW and Crown Sydney for its return to Sydney Harbour in December.
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A closer look at Coke’s share price activity this week shows the action of Portuguese football superstar Cristiano Ronaldo in removing Coke bottles during a UEFA press session had only minimal impact on the share price.
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Global sports and footwear retailer, Foot Locker, has signed as the official League Partner of semi-professional basketball league NBL1 for an initial 12 months.
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