New e-learning business, Playbk, hopes to offer elite sporting organisations the ability to engage fans and generate more revenue by offering specialist education programs.
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Tickford Racing has signed its first technology partner, inking a new deal with premium PC brand Aftershock PC for the Supercars Eseries.
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FIFA has appointed experienced sports marketing and sponsorship executive, John Nicholl, as head of commercial revenue for the Women’s World Cup in 2023, which will be played in Australia and New Zealand.
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Revenue from Nine Entertainment’s streaming platform, Stan, grew 29% in the 2021 financial year, boosted by the addition of Stan Sport.
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Queensland Premier Cricket, the top cricket competition in the state, has signed KFC as its new naming rights partner for all of its competitions and formats.
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The PGA of Australia has signed sun protection clothing brand, SParms, as the naming rights partner of its PGA Legends Tour.
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Supercars Australia has confirmed a range of new and renewed sponsorship deals for its upcoming Eseries online racing event.
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Hockey Queensland has signed Australian hockey and cricket equipment manufacturer, Kookaburra Sport, as its official ball supplier.
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The Victorian Responsible Gambling Foundation has renewed its long-term partnership with Cricket Victoria for another year.
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The Gold Coast Titans has filled the final jersey position for its inaugural NRLW side, partnering with Queensland-based law firm, Evolve Legal, which will take up the lower-back jersey position.
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