Off-contract Harris becomes Four’N Twenty ambassador
Popular meat pie brand, Four’N Twenty has appointed WAFL star Tayla Harris as a brand ambassador and will spotlight the dual professional athlete in a new television campaign.
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Mclaughlin drinks to first Aussie deal since US move
Three times Supercars Champion, Scott McLaughlin, has inked his first Australian personal sponsorship since moving to the US IndyCar Series this year, signing a deal with Tasmanian gin brand, Dasher + Fisher.
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New broadcast deal brings A-League and W-League to Network 10
The Australian Professional Leagues (APL) have announced a new broadcast deal with ViacomCBS that will see the A-League and W-League broadcast on Network 10 and Paramount+ for the next five years.
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Basketball Australia restructures sponsorship management
Basketball Australia has rejigged its sponsorship structure, broadening the role of experienced sponsorship executive Dustin Lockett to include partnerships for the national teams as well as next year’s FIBA Women’s World Cup.
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Adelaide United signs app deal to strengthen corporate relationships
A-League franchise, Adelaide United has signed a three-year partnership with European communications app Bundeling that will help it develop stronger connections with its major sponsors and corporate partnerships network.
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Raiders switch up major sponsors for Indigenous and Women in League rounds
The Canberra Raiders NRL team has revealed its Indigenous Round jersey that features its regular season sponsors, Toyota Forklifts and Canberra Milk, switching their branding positions for the special round.
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Tasmania JackJumpers sign inaugural principal partner
The Spirit of Tasmania shipping line has become the inaugural principal partner of nascent NBL franchise the Tasmania JackJumpers.
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New interactive theatre production offering corporate packages
The Malthouse Theatre’s new interactive production, Because the Night, hopes to appeal to sponsors that would not normally consider arts or cultural partnerships, according to Alex Bellemore, development manager for the venue.
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Western Bulldogs fill vacant back-of-guernsey sponsorship
The Western Bulldogs AFL club has signed Australian cryptocurrency exchange, CoinSpot as its new back-of- guernsey sponsor.
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New corporate hospitality opportunities at Australian Grand Prix
The dialog between the Australian Grand Prix Corporation and the Victorian Government over Covid regulations ensuring safety at the Formula 1 Australian GP is driving new corporate hospitality options.
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