The Victorian Responsible Gambling Foundation has leveraged most of its sport sponsorships in a new campaign entitled “Love the Game” to promote its message of sport without the influence of gambling.
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NBL franchise the Illawarra Hawks has launched a new business network to be known as “Hawks in Business”.
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National beverage company LION will not be renewing its deal with Cricket Australia following the completion of its current contract.
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BHP Billiton has renewed its principal partnership of A-League club Perth Glory for another season.
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Squash Australia has signed a multi-year deal with New Balance for the footwear and apparel brand to become an official supplier to squash in Australia.
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Carlton and United Breweries (CUB) brand Carlton Draught has taken up the naming rights of both the Caufield Cup Carnival and its headline $5 million race, the Caufield Cup to be covered as part of its existing partnership with the Melbourne Racing Club (MRC).
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The Australian Ballet has added luxury skincare brand Rationale as a major partner for the next three years.
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A-League club Melbourne Victory has announced that Italian football sportswear specialist Macron is its new apparel partner.
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Sports marketing and athlete management agency IMG, which represents Australian Olympic swimming star Ariarne Titmus, will take a cautious approach with potential new sponsors following her outstanding performance at the Tokyo Games.
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Super Rugby franchise the NSW Waratahs has signed Sydney-based renovation company Taste Living as a platinum partner for the 2022 season.
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