Blair Crouch appointed interim GM of Melbourne Stars
The Melbourne Stars Big Bash franchise has appointed experienced sports marketing executive Blair Crouch to the role of interim general manager.
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Cricket Australia sponsors optimistic after successful summit
Cricket Australia is feeling confident of a big Ashes summer after its first face-to-face summit in two years with sponsors, agencies and broadcasters.
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Melbourne Storm flying with new airline Alliance
Alliance Airlines has signed on as the official airline partner of the Melbourne Storm, providing direct interstate charter flights for the NRL club.
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Renewals ahead of Ashes bolster cricket’s summer
With most of its major sponsorship inventory renewed last season, Cricket Australia heads into this summer with the naming rights to the women’s Big Bash League available and renewal discussions started with Toyota and Asics.
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Online magazine startup signs F1 and Lufthansa
Melbourne startup e-Mersion Media has signed Formula 1 and the Lufthansa group for its fully interactive, online magazine publishing platform, backed by former Ford Australia and Richmond Tigers executive, Chris Styring.
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Supercheap Auto continues to diversify sponsorship after Supercars split
Supercheap Auto has continued its sponsorship diversification by announcing a one-off entry with Triple Eight Race Engineering for this year’s Bathurst 1000.
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Accor extends with NRL, VB gets State of Origin
The NRL has extended its partnership with Accor Hotels for a further three years, while VB has been announced as the official beer of State of Origin - adding to its NRL portfolio.
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Queensland Art Gallery | Gallery of Modern Art (QAGOMA) signs long-term major sponsor
Diversified property developer, Shayher Group has become a major sponsor of the Queensland Art Gallery | Gallery of Modern Art (QAGOMA) after signing a six-year deal with an option for three years.
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Seiko named as Supercars’ official watch brand
Watch maker, Seiko Corporation has rejigged its motorsport sponsorship program in Australia and has replaced its Pulsar brand with Seiko as the official watch of the Supercars Championship.
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Crypto currency exchange looks for mainstream audience with Demons deal
Leading local cryptocurrency exchange, CoinJar, is looking to broaden its reach to a more mainstream audience through a new partnership with the Melbourne Demons AFL club.
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