Still bargains in women’s sport despite rapid growth in sponsorship
A new report from Gemba’s sponsorship valuation consultancy, Turnstile, says there are still some under-priced sponsorship opportunities for brands in women’s sport.
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Supercheap could expand market focus with Super Buys program
Supercheap Auto’s recently launched Super Buys initiative could see the brand take a wider view of sponsorships and pursue partnerships outside of motorsport.
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AFL signs innovative hand sanitiser deal
Ego Pharmaceuticals has expanded its AFL sponsorship program by becoming the official hand sanitiser partner of the AFL and its major venue, Marvel Stadium, until 2023.
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National Storage becomes Brumbies’ Trans-Tasman comp sleeve sponsor
Self-storage provider National Storage has become a sponsor of the Brumbies Super Rugby franchise.
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2021 Grands Prix benefitting from sponsors’ event starvation
The hunger for major events returning to Melbourne has seen existing and new sponsor interest strong for both the Formula 1 Australian Grand Prix and Australian Motorcycle Grand Prix.
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Ray White and MCA launch limited edition art activation
Real estate agency giant Ray White and Sydney’s Museum of Contemporary Art (MCA) have launched a new activation offering limited editions of prints by a well-known Australian artist to mark the tenth anniversary of their commercial relationship.
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QRU posts $2.1m profit despite revenue falling 47%
Less than a week after winning the Super Rugby AU title, Queensland Rugby Union has recorded a profit for the 2020 financial year of $2.1m, up from $32,000 in 2019, but this was largely underpinned by government stimulus money.
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Western Force land front-of-jersey sponsor ahead of Super Rugby Trans-Tasman season
Mining equipment manufacturer Tribe Tech has inked a major deal with the Western Force just days before the start of the inaugural 2021 Super Rugby Trans-Tasman season.
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ELMO Software’s sponsorship run continues
The AFL’s North Melbourne Kangaroos have become the latest club to join ELMO Software’s growing list of sponsorship partners.
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Science in Sport back in the market with Richmond deal
Sports nutrition company Science in Sport (SIS) has re-emerged in the sponsorship market, agreeing to a deal with the AFL’s Richmond Football Club covering the next two-years.
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