Sponsorship and marketing agency, The Partner Group, has been appointed by the Mother’s Day Classic Foundation (MDCF) to assist in securing new sponsors and enhance its existing partnership opportunities.
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The Queensland Reds Super Rugby franchise is yet to secure a new front-of-jersey sponsor after having the asset back in the market since October last year.
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Surfing Australia has gone back into the market to search for a replacement for its Nikon Australia major partnership, after the camera brand chose not to renew its agreement.
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Global men’s skincare and grooming brand L’Oreal Paris Men Expert has extended its major partnership with premier ANZ esports club, the Chiefs.
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After automatically renewing all its corporate sponsorships in 2020 in response to COVID-19, Telstra has revealed it will now review each of its deals individually.
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Global live entertainment leader, Live Nation has announced it is buying Western Australia’s largest locally based touring company, Mellen Events, to broaden its footprint in Australia.
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New research by cloud video platform Grabyo shows that 79% of sport fans would be happy to watch sport entirely on streaming platforms, and that 65% want to see more live sport broadcast on social media.
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Despite ending a sponsorship of the Brumbies Super Rugby franchise in favour of a national deal with Rugby Australia, Jaguar Land Rover says it still considers its major sponsorship of the Melbourne Demons AFL club as providing good national exposure, according to general manager, communications and public relations, Tim Krieger.
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Australian music festival, Splendour in the Grass, is launching its own digital music festival, Splendour XR, with brands and sponsors set to benefit through digital interactions with fans globally.
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Tenpin Bowling Australia has secured growing sports uniform and clothing company, Team Works Performance, as its official apparel and merchandise partner.
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