Cadbury will become the new principal partner of the Wallabies, in a deal that Rugby Australia’s CEO says is “in the ballpark” of the estimated $5 million in cash and contra that former sponsor Qantas was paying.
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Sports apparel brand 2XU has linked with another top-tier sporting code, agreeing to a deal with the AFL’s Freemantle Dockers.
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The Australian Institute of Sport (AIS) and Sport Australia have applauded the Australian Government’s decision to commit more than $130 million to high-performance sport and $40 million to school sport programs in the federal budget.
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Bastion EBA has promoted Lizzie McManus to general manager and made a range of key internal appointments as part of its evolving business model.
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Following its recent partnership with the Sydney Swans in March, ASX listed company ELMO software has now agreed to deals with the Wests Tigers and the GWS Giants.
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Growing Australian-based specialist occupational health technology company, Saftey Culture, has extended and expanded its sponsorship of tennis player Thanasi Kokkinakis.
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Sports data and betting company Sportradar has entered into an agreement to acquire Melbourne based sports tech company InteractSport in a deal that will increase the range of services it can offer to rights-holders and sponsors, particularly in cricket.
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Global technology company, MTX Group, has marked its expansion into the Australian market with a long-term naming rights deal of the Stadium Club at Adelaide Oval.
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Despite posting a $3.1 billion loss for the 2020 financial year and carrying $1.2 billion of debt into administration, Virgin Australia has extended its partnership with Carlton Football Club until at least the end of 2024.
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Following the success of its partnership over the last two years, Compeat Nutrition will continue to deliver dietetic advice for Australia’s elite soccer players after signing a renewal to 2022 with Football Australia (FA).
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