The traditional Olympic sponsorship model is changing and will allow a much wider range of sponsorship opportunities for Brisbane if the city is selected now the city has been selected as host of the 2032 Olympic Games, according to managing director of Sports Marketing and Management and experienced AOC consultant, Michael Bushell.
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Bristol Paints has signed with Touch Football Australia as the official paint partner of NRL Touch Football.
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Australian Olympic Committee sponsors are set to benefit from a new deal signed between the AOC and marketing platform company, Komo Digital Engagement, to manage the fan engagement platform for both Tokyo and the Beijing 2022 Winter Games.
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Surfing Australia has signed Hyundai as the naming rights partner to the Australian Boardriders Battle Series for the next three years.
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The Australian Olympic Team has topped True North Research’s latest sports emotional connection ladder for May with a record connection score.
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Sports nutrition brand, Musashi has extended its long-term deal with NBL club the South East Melbourne Phoenix for the next two seasons.
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Australian law firm Turner Freeman Lawyers has extended its legal partnership with NRL club the Penrith Panthers for a further two years.
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Following the announcement of the new Australian Swimming League (ASL) in partnership with Swimming Australia, it is confident of an influx of sponsorship offers and is now actively seeking partners, according to CEO, Stuart Coventry.
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Sydney-based solar energy company ShineHub has signed as official energy partner of NRL club, the South Sydney Rabbitohs.
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The Supercars Eseries has signed Australian retail and finance company Cash Converters as its naming rights partner for the 2021 season.
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