AB Inbev’s move into the non-fungible token space with its Budweiser brand in the US is a clear indication the trend will take hold in Australia soon, says leading independent sports and entertainment consultant, Jason Fielding.
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One of Australia’s largest cryptocurrency exchanges, Swyftx has signed an event partnership with Supercars for this weekend’s Townsville SuperSprint.
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Semi-professional basketball league NBL1 has signed leading convenience retailer Coles Express as its inaugural naming rights partner.
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Artrage, organiser of the Perth Fringe World, has succumbed to pressure from environmental groups and artists to drop its decade-long partnership with Australian energy giant Woodside as the naming rights partner of the festival.
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Financial technology app, MyPayNow, has extended its sponsorship of the Gold Coast Titans to become a principal partner of its NRLW side.
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NBL club Perth Wildcats, which was recently acquired by Sports Entertainment Network, is in the process of tying up some crucial sponsorship renewals and is also set to announce a number of new partners.
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Construction and facilities management company, Modus Projects, has extended its partnership with the St George Dragons to include the below the number spot on the club’s NRLW jersey.
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The innovative and effective Indigenous health initiative, Deadly Choices, has signed a deal with NRL club the Melbourne Storm for the remainder of the 2021 season, with planning underway for a longer-term partnership.
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Multinational technology company TCL has expanded its sponsorship of the Victoria Racing Club’s Melbourne Cup Carnival with a new three-year deal, which will take the partnership into its nineteenth year.
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The increasing following of some global sports by Australian sports fans offers opportunities for Australian brands to target some key markets according to Gemba senior manager, effectiveness and insights, Andrew Goodieson.
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