Kennards Hire has agreed to a partnership with the AFL for the next two years and the company’s general manager of commercial, Tony Symons, says the deal is part of a larger commercial and marketing strategy for the brand.
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Telecommunications and IT company Trikon will become an official partner of the Melbourne Renegades in the BBL and take up a position on the team’s playing apparel in a new one-year agreement.
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Sports travel company, STH Group, has backed up its six-year Rugby Australia deal by agreeing to a series of new partnerships to boost its profile in the Australian market.
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Hand sanitiser brand Elyptol has linked up with Swimming Australia in a deal that will see its products used by athletes, coaches, staff and spectators at national swim meets this year.
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Priceline Pharmacy has launched its first activation with Football Australia with the retailer signing a significant three-year partnership with the code’s MiniRoos program late last year.
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The Agency has formalised a deal with Hawthorn to become the AFL club’s official real estate partner and gain presenting rights to its annual corporate networking seminars.
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New data from Roy Morgan shows the AFL has increased its lead over the NRL in total TV viewer numbers and sponsorship for the AFLW grew 48% over 2020.
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Rugby Australia has recorded a net loss of $27.1m for 2020, with the governing body’s chairman, Hamish McLennan, saying the organisation had been "shaken to its core" by the impact of the global pandemic.
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Melbourne-based construction company Kapitol Group will become the Western Bulldogs first ever list management and recruiting team partner and will also help provide a pathway for player’s after their AFL careers.
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Dreamstreet Lending has agreed to upgrade its partnership with Melbourne City FC to a new multi-year deal.
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