Carlton finalises two-year deal with ADCO
Carlton Football Club has signed a two-year partnership with ADCO constructions as the official partner of the club’s Indigenous advocacy and education initiatives.
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Australian esports team signs another sponsor
Australian professional esports team Gravitas will promote a new limited-edition team beer brand as part of its new partnership with Victorian boutique beer company, Urban Alley Brewery.
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Classic Sportswear signs high-profile ambassador for UK expansion
Sydney-based sports clothing manufacturer, Classic Sportswear, has signed well known former NRL and English Super League player, James Graham, as its brand ambassador for an expansion in the UK market.
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Crows beer partner releases branded club beer
Mismatch Brewing, the Adelaide Crows official beer partner has released its first ever mid-strength beer in specially branded cans as part its sponsorship of the club.
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Top AFL commercial exec moves to NBL
Long-term Western Bulldogs AFL club chief commercial officer, Nick Truelson, has been appointed as CEO at the Melbourne United NBL club.
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ASICs release Olympic commercial featuring sponsored teams
Apparel brand ASICs has leveraged some of its key team partnerships in a new television campaign promoting its sponsored teams for the Tokyo Olympic Games.
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What affect will football streaming fragmentation have on sponsors?
The recent fragmentation of football streaming options in Australia would result in more carefully selected sponsorship investment, according to head of marketing strategy at Gemba, Adam Hodge.
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Former Geelong player given Cats CEO role
Well respected AFL administrator and former Geelong player Steve Hocking has been named as the new chief executive of the club.
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Wests Tigers announce gold corporate partner
NRL club Wests Tigers has signed Indigenous health service Tharawal Aboriginal Corporation as a gold corporate partner for the next three years.
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Penfolds takes naming rights to Victoria Derby Day
Treasury Wine Estates has fine-tuned and expanded its sponsorship of the Victoria Racing Club Melbourne Cup Carnival, opting to take naming rights to the Victoria Derby and Derby Day, and relinquish its sponsorship of Stakes Day.
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