After attracting more than 112,000 collectors, curators and art enthusiasts and generating more than AU$80 million in art sales over its last five art fairs, Sydney Contemporary has signed a new new principal partner, ASX-listed financial services firm, Moelis Australia.
The Sydney Opera House has secured a multi-year partnership with building technology company Honeywell, as it looks to fulfil its commitment to the United Nations Sustainable Development Goals.
Wingman beer has partnered with the Blues on Broadbeach 2021 festival, marking its first foray into the music industry after a short stint supporting surfing through a deal with the World Surf League (WSL) late last year.
Following its merger with Tasplan earlier this month, MTAA Super will use its restructured Supercars sponsorship to promote its new brand Spirit Super.
Crown Sydney has signed a new partnership with the Sydney Observatory to assist with technology upgrades and promotional activities for the iconic attraction.
Queensland Rugby League’s decision to become the host broadcaster for its premier state-wide competitions has proved a lucrative move for the governing body, and led to increased spend from existing partners and attracted new brands.
Stake has signed a new sponsorship with the AFL’s West Coast Eagles to capitalise on the growing number of Western Australians trading equities in the US.
2XU has just signed its second netball partnership in as many months, with the apparel company’s global commercial co-ordinator, Sean Bramstedt, suggesting more deals are in the pipeline in other sports.