Major sponsorships with ANZ, Google and Facebook have enabled the Sydney Gay and Lesbian Mardi Gras to distribute more than $240,000 to LGBTQI+ community groups for this year’s festival season.
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Citigroup has rejected speculation that it will exit its Australian sponsorships, with a company spokesperson telling Sponsorship News that its current partnerships provide branding, experiences and hospitality for both institutional and consumer clients.
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Carroll and O’Dea Lawyers will fill the vacant position on the back of the Giants’ Super Netball dress after signing a new commercial deal with the club.
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One of North Melbourne’s existing sponsors had expanded its partnership with the AFL club to take over as presenting partner of it business network.
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Two new sponsorship assets introduced by the AFL are providing an additional $4 million in value for clubs, according to data from measurement and analytics company Nielsen.
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Only weeks after announcing his immediate retirement from the game, former NRL star Jake Friend has signed on as a brand ambassador for TradieSpec.
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Founded by ex-NSW Waratah Damien Fitzpatrick, Vitamin brand Bondi Vite has inked its third Super Rugby sponsorship and continues to focus on partnering with elite teams and players.
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New research by the University of Queensland suggests that sporting teams and their sponsors should be aware of the importance of ambi-fans (those who follow and support two or more teams in the code) when considering the impact of sports scandals.
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Tech wellness company Therabody has just inked a deal with the AFL, completing a four-month sponsorship run which sees the global brand now having arrangements with three of Australia’s major sporting codes.
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After a conscious decision to move away from naming rights partnerships in 2019, the Queensland Firebirds have now secured one of the biggest commercial deals in the club’s history, signing a top-100 ASX company as a principal partner.
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